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MARKET DYNAMICS
- Market context
- Market drivers
- Ready-to-drink’s growth far outpaces all other categories
- Ready-to-drink growth far outpaces all other categories
- Appealing to more frequent drinkers
- Graph 1: frequency of alcoholic beverage consumption, 2025
- THC may become a more mainstream competitor
- Climate change challenges the whiskey industry
- Market size and forecast
- Tariffs are treacherous territory
- The spirits market stagnates
- Sales and forecast of spirits
- Graph 2: total market size and forecast of spirits, at current prices, 2019-30
- Sales and forecast of spirits
- Market segmentation
- Sales of dark spirits, by segment
- Graph 3: volume sales and forecast of dark spirits, 9-liter cases (000), by segment, 2019-27
- Sales of dark spirits, by segment
- Straight whiskey is the exception to a faltering dark spirits market
- Graph 4: volume sales and forecast of dark spirits, 9-liter cases (000), by segment, 2019-27
- Market share/brand share
- Straight whiskey’s growth is steady, but stayed
- Sales of straight whiskey, by company
- Blended whiskey sales are in the red
- Sales of blended whiskey, by company
- Canadian whisky market consolidates further
- Sales of Canadian whisky, by company
- Scotch faces a challenging future in America
- Sales of Scotch whiskey, by company
- Jameson’s stronghold on the Irish whiskey category is unshakeable
- Sales of Irish whiskey, by company
- Brandy and Cognac’s detrimental decline
- Sales of brandy and Cognac, by company
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CONSUMER INSIGHTS
- Dark spirits purchase
- Women gravitate toward flavored whiskey
- Graph 5: purchase of flavored whiskey in past six months, by gender, 2025
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APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Repertoire analysis methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
- Market forecast, spirits, inflation-adjusted
This Market Dynamics report features market data extracted from Mintel’s US Dark Spirits Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US dark spirits market. The full report is available to purchase here.
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