US Delivery Apps and Services Market Report 2025
"To stay competitive, businesses must focus on strategies that enhance cost efficiency, enable personalization and prioritize sustainability."
Marisa Ortega, Analyst - Retail & eCommerce
US Delivery Apps and Services Market – Trends and Insights
- Fast delivery is a luxury that is becoming the standard, as consumers increasingly want instant gratification. However, consumers are not always willing to pay for having their purchases delivered. Affordability/free delivery remains one of the strongest motivators for using delivery services.
- If consumers choose to shop more in-store or cook at home more often, delivery services may be expenses they cut. To stay relevant, delivery services will need to focus on providing value and flexible pricing.
- The delivery service category is becoming increasingly competitive. To stay relevant and in the rotation of services used regularly by consumers, companies should look to offer exclusive brands/retailers and benefits like discounts, priority delivery and bundled services.
- Looking ahead, delivery services will continue to evolve. Companies that prioritize technological advancements, foster consumer trust and remain adaptable to changing economic conditions will dominate the market. Sustainability, automation and personalized customer experiences will be the cornerstones of long-term success in this dynamic industry.
Key Topics Analyzed in the Report
- Impact of inflation and tariffs on delivery services
- Automation and its cost-efficiency potential
- Delivery services with the most consumer appeal
- Drivers to use delivery services
- Barriers to using deliveries more frequently
- Categories ordered for delivery
- Consumer attitudes toward delivery services
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EXECUTIVE SUMMARY
- What you need to know
- Market predictions
- What consumers want and why
- Opportunities
- Opportunities for delivery services
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MARKET DYNAMICS
- Market context
- Robots and drones offer opportunities to improve delivery services
- Build trust and loyalty through ethical values
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Consumer Insights
- Consumer fast facts
- Types of delivery services used
- Consumers are no strangers to delivery services
- Graph 1: types of delivery services used, 2025
- Delivery services are a hit across ages, particularly among younger consumers
- Graph 2: types of delivery services, by age, 2025
- How DoorDash and Uber Eats are expanding their retail footprint
- Households with kids are likely to rely on delivery services
- Graph 3: types of delivery services, by parental status, 2025
- The Midwest opportunity
- Graph 4: types of delivery services, by region, 2025
- Amazon helps consumers save time and money no matter where they live
- Delivery services usage
- Consumers increasingly want instant gratification when shopping
- Graph 5: delivery services usage – NET, by age, 2025
- Keep delivery services thriving in tough economic times
- Graph 6: delivery services usage, by financial situation, 2025
- Delivery service subscriptions
- Even with subscription-based models, the delivery service industry remains fiercely competitive
- Uber One maximizes the value offered to its users through partnerships
- Cracking the code: engaging past and first-time subscribers
- Graph 7: delivery service subscription, by age and parental status, 2025
- Categories shopped
- Everyday essentials are top items ordered for delivery
- Amazon makes grocery shopping simpler and faster
- Purchasing behavior is also influenced by life stages
- Graph 8: categories shopped, by age, 2025
- Delivery services like Uber Eats and DoorDash connect with younger consumers by highlighting key delivery occasions
- Through delivery services, consumers living in remote areas have access to more shopping options
- Graph 9: categories shopped, by area, 2025
- Important factors when using delivery services
- From click to doorstep, every step matters
- Graph 10: important factors when using delivery services, 2025
- Quality and transparency drive consumer trust
- Motivating factors to use delivery services
- Present delivery costs in a way that consumers perceive as manageable
- Graph 11: motivating factors to use delivery services, 2025
- Affordability and the user experience make consumers click “order”
- Motivations to use delivery services look different across age groups
- Graph 12: motivating factors to use delivery services – select responses, by age, 2025
- Chase delivery benefits
- Barriers to using delivery services
- Consumers want the same offerings online as they get in-store
- Graph 13: barriers to using delivery services, 2025
- Price transparency is key to earn consumers’ trust
- Overcome barriers in delivery services for all ages with tailored messaging
- Graph 14: barriers to using delivery services, by age, 2025
- Attitudes toward delivery services
- Delivery services drive discovery
- Graph 15: attitudes toward delivery services – any agree, by age, 2025
- Delivery services can be an affordable indulgence, providing convenience and comfort
- Walmart+ turns convenience into quality time
- Simplifying fees can improve consumers’ perceptions and boost loyalty
- Graph 16: attitudes toward delivery services – any agree, by gender and age, 2025
- Go beyond monetary value to win over consumers
- Boost sales with delivery service gift cards
- Stand out with partnerships
- DoorDash broadens its selection of local businesses
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Innovation and Marketing strategies
- DoorDash offers flexible payments through a partnership with Klarna
- Instacart partners with Pinterest to transform discovery into purchase
- Grubhub teams up with Wyndham Hotels & Resorts
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APPENDIX
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- TURF methodology
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