Providing the most comprehensive and up-to-date information and analysis of the US Digital Advertising market including the behaviors, preferences, and habits of the consumer.
Digital advertising is an essential component of marketing strategies for large multinationals as well as smaller local brands. In an increasingly digital age, brands cannot afford to not have a digital presence and must supplement that presence with a sound digital marketing strategy.
COVID-19 drove consumers to increase their digital activity, including social media consumption. Due to increased use, about half of all consumers can recall a social media ad within the past three months. The digital ad industry has thrived due to the tracking and attribution capabilities of digital ads, allowing marketers to accurately measure their performance in the online space. The movement toward privacy, control, and a cookieless future could put unprepared marketers at a disadvantage.
Digital advertising revenue will end 2021 at an estimated $162 billion, a nearly 16% increase from 2020. The category will only become more important for brands as consumers continue to engage in digital activities moving forward, particularly in digital video advertising, which will play a significant and cost-effective branding opportunity for marketers. On account of the wide variety of digital channels available to consumers, brands will need to understand their audience’s digital behaviors and their responses to digital ads to maximize engagement and build out their brand awareness.
Read on to discover more about the US Digital Advertising consumer market, read our US Retail and eCommerce & the Impact of COVID-19 | One Year Later 2021 report, or take a look at our other Ecommerce and Online Shopping research reports.
Brands include: Apple, Google, Disney, WarnerMedia, Disney+ HBO Max, Facebook, Nielsen, Amazon, YouTube, Alphabet, WhatsApp, Messenger, Instagram, Snapchat, TikTok, Oculus, Spotify, Pandora, Apple Music, Amazon Music, Twitter, The Trade Desk, Cars.com, Libra, Hulu, Peacock.
This report, written by Buddy Lo, a leading analyst in the Technology and Consumer Electronics sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In a world where digital behaviors and digital media consumption increased post COVID-19, it has never been more important for brands to have a strong, comprehensive, efficient digital marketing strategy for success in the marketplace. Digital activities are on the rise across the board, and brands that do not leverage the vast arrays of media sources and technology to reach their customers will lose out to their competitors who do.
Buddy Lo
Sr. Technology and Consumer Electronics Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
Black moms are a diverse and influential demographic that greatly impacts consumer markets and societal trends. Predominantly aged 25-45, and mostly parents of...
Find out more£ 3,695
Hispanic Millennials, defined as those born between 1980 and 1996, are reaching critical phases in their professional and personal lives, making them a critical demographic for targeted marketing....
Find out more£ 3,695
Baby Boomers age 60-78 in 2024 and number an estimated 68 million in the US. While waning in their cultural cachet, they still hold great political and economic...
Find out more£ 3,695
Black Millennials, defined as those born between 1980 and 1996 are at a crucial point in their adulthood. As a group who came of age during significant technological...
Find out more£ 3,695
Moms in the US have multifaceted concerns and priorities as they navigate parenting post-COVID-19 and post-inflation. Social restrictions during the pandemic prompted a more holistic understanding of children's...
Find out more
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
