“Two years on from the beginning of the pandemic, there is a simultaneous increase of both clarity and uncertainty. Consumer behavior is returning more to pre-pandemic levels as restrictions loosen and mobility increases; but at the same time, the metaverse is creating questions about what the future of the internet will look like.
The tech industry is healthy and stable, and consumer demand will be the ultimate determinant of which innovations succeed and which ones will fade.”
– Scott Stewart, Associate Director – Mintel Reports, North America
Key issues covered in this Report
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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The US mobile network landscape is entering a critical phase, with 5G nearly established as a commodity and industry consolidation leading to increasingly uniform plan offerings. Combined with...
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Brands and retailers are increasingly leveraging technology to improve consumer experiences, increase operational efficiency, and boost profitability. While technology is the backbone of retail, consumers are not always...
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While AR and VR work to gain traction in gaming, their widespread adoption depends on expanding into practical, everyday uses beyond entertainment. Current headsets remain bulky, limiting appeal...
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Smartphones have become a vital part of daily life for Americans, serving as tools for communication, work, and entertainment. With 87% of consumers always keeping their devices nearby,...
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The US home internet market is largely shaped by cable and fiber optic connections, which remain popular for their reliability and accessibility. However, rural consumers often face significant...
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37% of US adults who play video games owned a Nintendo Switch, making it the most popular handheld device on the market currently. Interest in handheld gaming remains...
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