US Dips and Savoury Spreads Market Report 2022

This report provides comprehensive and current information and analysis of the US Dips and Savory Spreads market including US Dips and Spreads market size, anticipated market forecast, relevant market segmentation, and industry trends for the Dips and Savory Spreads market in the US.

Current dips and spreads market landscape

With strong ties to snacking, a diverse blend of indulgent and healthy options and a solid reputation for making food better, dips should be well positioned for versatility and frequent consumption. Yet less than three in 10 consumers cite versatility as an attribute of dips across types. While dips and spreads have strong ties with snacking occasions that should be nurtured, becoming part of heartier meals is an area that is poised for growth.

The time is ripe for brands to inspire and extend use occasions and frequency. Snacking and social occasions should continue to be nurtured, yet updated to meet changing mealtime dynamics. The line between meals and snacks is eroding creating opportunities for healthy, nutrient-dense snacks that can take the place of a meal. Hybrid workstyles will further blur these lines. Brands should look to solo consumption and use of dips and spreads as ingredients in recipes as opportunities for category growth.

The barriers to increased dips/spreads purchase are fragmented. While the common price and health concerns are deterrents, brands should be more concerned by an apparent identity crisis that the category may face. Two in 10 or more consumers simply don’t have occasions to consume dips/spreads or they cite no known reason as the barrier. In either case, it means dips/spreads aren’t necessarily in the consideration set among these consumers.

Future market trends in US Dips and Savory Spreads

The diverse nature of the category allows for an ample mix of health and indulgence, but healthy innovation will inspire product trial. Brands can lean into cues of premium and fresh formulation through clean labels, highlighting nutrition through quality and recognizable whole ingredients.

Read on to discover more about the US Dips and Savory Spreads consumer market, read our US Cooking Sauces, Pasta Sauces and Marinades Market Report 2021, or take a look at our other Food and Foodservice research reports.

Quickly understand

• Types of dip/spread purchases by household member.
• Dip/spread associations with household dip/spread occasions.
• Barriers to increased dip/spread purchase.
• New dip/spread trial motivators.
• Healthy dip/spread features sought.
• Attitudes toward dips/spreads.

Covered in this US dips and savory spreads market report

Brands include: PepsiCo, Sabra Dipping Company, Hormel Foods Corporation Campbell Soup Company, Kraft Heinz Company, HP Hood LLC, Ricos Products Co, Inc Lancaster Colony Co. Ventura Foods LLC, Curation Foods. La Terra Fina, Wholly, Heluva Good!, Marzetti, Dean’s, Yucatan, Cabo Fresh, Cedar’s, Boar’s Head, Rojo’s, Philadelphia, Tostitos, Pace, Herdez, Chi Chi’s, La Victora, On the Border, Utz Brands, Fritos, Lay’s, Frito-Lay, Ricos, Cheez Whiz, Velveeta, Hidden Valley.

Areas covered include: Types of dip/spread purchases by household member, dip/spread associations with household dip/spread occasions, barriers to increased dip/spread purchase, new dip/spread trial motivators, healthy dip/spread features sought, attitudes toward dips/spreads.

Expert analysis from a specialist in the field

This report, written by Mimi Bonnett, a leading analyst in the US Food and Drink sector, delivers in-depth commentary and analysis of the US Dips and Savory Spreads market to highlight current trends and add expert context to the numbers.

The time is ripe for brands to inspire and extend use occasions and frequency. Snacking and social occasions should continue to be nurtured yet updated to meet changing mealtime dynamics. The distinction between meals and snacks is eroding creating opportunities for healthy, nutrient-dense snacks that can take the place of a meal. Hybrid workstyles will further blur these lines, and brands should look to solo consumption and use as an ingredient in recipes as opportunities for category growth.

Mimi Bonnett
Senior Director, US Food and Drink