2022
9
US Dips and Savoury Spreads Market Report 2022
2022-02-24T03:08:31+00:00
OX1100027
3695
148226
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Report
en_GB
“The time is ripe for brands to inspire and extend use occasions and frequency. Snacking and social occasions should continue to be nurtured yet updated to meet changing mealtime dynamics.

US Dips and Savoury Spreads Market Report 2022

£ 3,695 (Excl.Tax)

Description

This report provides comprehensive and current information and analysis of the US Dips and Savory Spreads market including US Dips and Spreads market size, anticipated market forecast, relevant market segmentation, and industry trends for the Dips and Savory Spreads market in the US.

Current dips and spreads market landscape

With strong ties to snacking, a diverse blend of indulgent and healthy options and a solid reputation for making food better, dips should be well positioned for versatility and frequent consumption. Yet less than three in 10 consumers cite versatility as an attribute of dips across types. While dips and spreads have strong ties with snacking occasions that should be nurtured, becoming part of heartier meals is an area that is poised for growth.

The time is ripe for brands to inspire and extend use occasions and frequency. Snacking and social occasions should continue to be nurtured, yet updated to meet changing mealtime dynamics. The line between meals and snacks is eroding creating opportunities for healthy, nutrient-dense snacks that can take the place of a meal. Hybrid workstyles will further blur these lines. Brands should look to solo consumption and use of dips and spreads as ingredients in recipes as opportunities for category growth.

The barriers to increased dips/spreads purchase are fragmented. While the common price and health concerns are deterrents, brands should be more concerned by an apparent identity crisis that the category may face. Two in 10 or more consumers simply don’t have occasions to consume dips/spreads or they cite no known reason as the barrier. In either case, it means dips/spreads aren’t necessarily in the consideration set among these consumers.

Future market trends in US Dips and Savory Spreads

The diverse nature of the category allows for an ample mix of health and indulgence, but healthy innovation will inspire product trial. Brands can lean into cues of premium and fresh formulation through clean labels, highlighting nutrition through quality and recognizable whole ingredients.

Read on to discover more about the US Dips and Savory Spreads consumer market, read our US Cooking Sauces, Pasta Sauces and Marinades Market Report 2021, or take a look at our other Food and Foodservice research reports.

Quickly understand

  • Types of dip/spread purchases by household member.
  • Dip/spread associations with household dip/spread occasions.
  • Barriers to increased dip/spread purchase.
  • New dip/spread trial motivators.
  • Healthy dip/spread features sought.
  • Attitudes toward dips/spreads.

Covered in this US dips and savory spreads market report

Brands include: PepsiCo, Sabra Dipping Company, Hormel Foods Corporation Campbell Soup Company, Kraft Heinz Company, HP Hood LLC, Ricos Products Co, Inc Lancaster Colony Co. Ventura Foods LLC, Curation Foods. La Terra Fina, Wholly, Heluva Good!, Marzetti, Dean’s, Yucatan, Cabo Fresh, Cedar’s, Boar’s Head, Rojo’s, Philadelphia, Tostitos, Pace, Herdez, Chi Chi’s, La Victora, On the Border, Utz Brands, Fritos, Lay’s, Frito-Lay, Ricos, Cheez Whiz, Velveeta, Hidden Valley.

Areas covered include: Types of dip/spread purchases by household member, dip/spread associations with household dip/spread occasions, barriers to increased dip/spread purchase, new dip/spread trial motivators, healthy dip/spread features sought, attitudes toward dips/spreads.

Expert analysis from a specialist in the field

This report, written by Mimi Bonnett, a leading analyst in the US Food and Drink sector, delivers in-depth commentary and analysis of the US Dips and Savory Spreads market to highlight current trends and add expert context to the numbers.

The time is ripe for brands to inspire and extend use occasions and frequency. Snacking and social occasions should continue to be nurtured yet updated to meet changing mealtime dynamics. The distinction between meals and snacks is eroding creating opportunities for healthy, nutrient-dense snacks that can take the place of a meal. Hybrid workstyles will further blur these lines, and brands should look to solo consumption and use as an ingredient in recipes as opportunities for category growth.
Mimi Bonnett, Senior Director, US Food and Drink
Mimi Bonnett
Senior Director, US Food and Drink

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US sales and fan chart forecast of dips and savory spreads, at current prices, 2016-26
      • Figure 2: Category outlook, 2022-27
    • Opportunities and challenges
    • Play to category’s strengths: variety and versatility
      • Figure 3: Attitudes toward dips and spreads, 2021
    • Strike while new occasions are up for grabs
      • Figure 4: Deterrents to purchase, 2021
    • Shake up, don’t break, connections to snacking
      • Figure 5: Usage occasions, 2021
    • Leverage freshness through nutrition and quality
      • Figure 6: Motivators to purchase, 2021
    • Key consumer insights
  3. Market Size and Forecast

    • Pandemic bolstered dip and savory spread sales
      • Figure 7: Total US sales and fan chart forecast of dips and savory spreads, at current prices, 2016-26
      • Figure 8: Total US sales and forecast of dips and savory spreads, at current prices, 2016-26
  4. Segment Performance

    • Dips/spreads
      • Figure 9: Sales of dips and savory spreads, by segment, 2021
    • Uneven 2021 segment performance
      • Figure 10: Total US retail sales and forecast of dips and savory spreads, by segment, at current prices, 2016-26
  5. Market Factors

    • Food spending trends reversed
      • Figure 11: Sales of food at home and away from home, 2010-21
    • Consumer confidence still shaky
      • Figure 12: Consumer Sentiment Index, 2010-22
    • Flavor and versatility add value to category amid rising prices
      • Figure 13: Changes in Consumer Price Indexes for food, 2020-21
    • Population shifts create both issue and opportunity
      • Figure 14: Population aged 18 or older, by age, 2016-26
  6. Market Share/Key Players

    • Private label outpaces market leader growth
      • Figure 15: Multi-outlet sales of dips and savory spreads, by leading companies, rolling 52 weeks 2020 and 2021
    • Company/brand sales by segment
    • Refrigerated/frozen dips drive sales with flavor innovation
      • Figure 16: Multi-outlet sales of refrigerated/frozen dips and spreads, by leading companies, rolling 52 weeks 2020 and 2021
    • Salsa and picante sauces struggle to top 2020
      • Figure 17: Multi-outlet sales of salsa and picante sauce, by leading companies, rolling 52 weeks 2020 and 2021
    • Smaller brands a bright spot in shelf-stable dips and spreads
      • Figure 18: Multi-outlet sales of shelf-stable dips and spreads, by leading companies, rolling 52 weeks 2020 and 2021
  7. Competitive Strategies and Market Opportunities

    • Cultivate freshness through clean formulation
      • Figure 19: US launches of savory dips and spreads by select health claim, 2016-21
    • Plant-based trend is a natural spot for dips and spreads
      • Figure 20: US launches of savory dips and spreads by select health claim, 2016-21
    • Functional wellness is within reach
      • Figure 21: Interest in functional ingredients, NET – Any interest, by generation, 2020
    • Shake up occasion habits
      • Figure 22: Dip associations, 2021
  8. The Dips and Savory Spreads Consumer – Fast Facts

    • Majority of adults are dippers, but kids are key cohort too
    • Salty snack dipping for social occasions drive use
    • Freshness counts
    • Underscore flavor with health
  9. Purchases of Dips and Spreads

    • Purchase incidence of dips and spreads is broad
      • Figure 23: Purchases of dips and spreads, 2021
    • Nearly six in 10 purchase 3+ types of dips
      • Figure 24: Repertoire of dips and spreads purchase, 2022
    • Young adults may seek satiety from dips
      • Figure 25: Purchases of dips and spreads, by age, 2021
    • Kids are dip/spread influencers…
      • Figure 26: Purchases of dips and spreads, by parental status, 2021
    • …still, adults are important to dips/spreads
      • Figure 27: Household users of dips and spreads, 2021
  10. Product Associations

    • Activate versatility to reach both ends of the health spectrum
      • Figure 28: Product associations, 2021
      • Figure 29: Correspondence Analysis – Symmetrical map – Dips/spreads attributes, 2022
    • Methodology
  11. Product Formats Purchased

    • Multi-serve, refrigerated dips are most in demand
      • Figure 30: Product attributes, 2021
    • Preference for refrigerated dips is strong among women
      • Figure 31: Product attributes, by gender, 2021
    • Older adults clearly value attributes offered by refrigerated varieties
      • Figure 32: Product attributes, by age, 2021
  12. Dip/Spreads Uses and Occasions

    • Snacking, social lead adult occasions
      • Figure 33: Usage occasions, 2021
    • Shake-up dip/spread use perceptions
      • Figure 34: Use occasions, by age, 2021
    • Dips/spreads are a solution for finicky kid palates
      • Figure 35: Kids’ usage occasions, 2021
  13. Deterrents to Dip/Spread Purchase

    • Price, occasion and health deter use of dips/spreads
      • Figure 36: Deterrents to purchase, 2021
    • Young adults less worried about nutritional qualities of dips/spreads
      • Figure 37: Deterrents to purchase, by age, 2021
    • Parents struggle to balance health and indulgence, dips/spreads can help
      • Figure 38: Deterrents to purchase, by parental status, 2021
  14. New Dip/Spread Trial Motivators

    • BFY connections, formulations = path to trial
      • Figure 39: Motivators to purchase, 2021
    • Holistic wellbeing will shape the future needs of the dip/spread market
      • Figure 40: Motivators to purchase, by age, 2021
    • Parents seek packaged pairings and nutritional claims
      • Figure 41: Motivators to purchase, by parental status, 2021
  15. Important Health Attributes

    • Dip/spread users seek low-in claims
      • Figure 42: Important health attributes, 2021
    • Younger adults embrace evolving definition of health
      • Figure 43: Important health attributes, by age, 2021
    • Dip brands can be nutrition coaches for parents
      • Figure 44: Important health attributes, by parental status, 2021
  16. Attitudes toward Dips and Spreads

    • Versatility is a fundamental asset that has room to grow
      • Figure 45: Attitudes toward dips and spreads, 2021
    • Women are the gateway to new product trial
      • Figure 46: Attitudes toward dips and spreads, by gender, 2021
    • Parents use dips/spreads to make snacks healthier for kids
      • Figure 47: Attitudes toward dips and spreads, by parental status, 2021
  17. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms
  18. Appendix – The Market

      • Figure 48: Total US sales and forecast of dips and savory spreads, at inflation-adjusted prices, 2016-26
      • Figure 49: Total US sales and forecast of dips and savory spreads, by segment, at current prices, 2016-26
      • Figure 50: Total US sales and forecast of refrigerated/frozen dips and spreads, at current prices, 2016-26
      • Figure 51: Total US sales and forecast of refrigerated/frozen dips and spreads, at inflation-adjusted prices, 2016-26
      • Figure 52: Total US sales and forecast of salsa and picante sauce, at current prices, 2016-26
      • Figure 53: Total US sales and forecast of salsa and picante sauce, at inflation-adjusted prices, 2016-26
      • Figure 54: Total US sales and forecast of shelf-stable dips and spreads, at current prices, 2016-26
      • Figure 55: Total US sales and forecast of shelf-stable dips and spreads, at inflation-adjusted prices, 2016-26
      • Figure 56: Total US retail sales of dips and savory spreads, by channel, at current prices, 2019 and 2021
      • Figure 57: Total US retail sales of dips and savory spreads, by channel, at current prices, 2016-26
      • Figure 58: US supermarket sales of dips and savory spreads, at current prices, 2016-26
      • Figure 59: US sales of dips and savory spreads through other retail channels, at current prices, 2016-26

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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