US Direct-to-Consumer Retailing Market Report 2024
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Inflation is causing consumers to shop DTC brands less often. Brands are trying to minimize this behavior by eliminating barriers like shipping fees or offering discount incentives. Looking to a competitive, future retail landscape, DTC brands will need to discover new ways to connect with consumers, which will require an omnichannel presence.
Direct-to-consumer retailing continues to evolve as the lines between DTC and traditional retail become increasingly blurry. While DTC brands have become known for offering a more unique product, retailers can no longer survive on this alone. Leveraging marketing efforts that create community, incorporate experiences and demonstrate shared values can help DTC brands advance personal connection.
For DTC brands to thrive in the increasingly competitive retail landscape, having a physical store presence is becoming a baseline expectation. While it’s necessary to connect with consumers through an omnichannel presence, DTC brands will have to be careful not to lose their core brand equities of personalization and price.
For the purposes of this Report, Mintel has used the following definitions:
Direct-to-consumer (DTC) is a retail strategy where brands sell their products directly to their customers without necessarily leveraging the help of third-party wholesalers or retailers. This is often, but not exclusively, completed online.
Readers of this report may also be interested in our US Adult Clothing Market Report, or our range of Retail Market Research.
DTC brands offer affordability and uniqueness to shoppers. As omnichannel behaviors become more the norm, DTC brands must evolve to meet consumers where they are.
Vince DiGirolamo
Director, North America Reports
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