Covering the US dishwashing products industry, this report provides expert insight into how the market is performing and the consumer preferences shaping growth going forward.
Below, we provide the key topics analysed and offer select findings from the report.
Key Topics Analysed
- Dishwashing products market size and segmentation.
- Which dishwashing products are purchased and why.
- Changes in consumer dishwashing routines.
- Usage and interest in dishwashing product innovations.
US Dishwashing Products Market Overview
- Swift price escalations have sustained dishwashing product market sales in 2022 and 2023.
- Economic instability has made consumers less willing to purchase additional products, driving them towards private labels offering cost-effective ratios.
- Consumers are recognising the worth of products with premium features like scent and multidimensionality.
The Dishwashing Product Consumer Explored
Dishwashing products purchase growth
While dishwasher detergent (tablets or capsules) and dishwashing-by-hand liquids remain the front runners, all product types e.g. rinse aid, have shown growth in the percentage of consumers who have purchased them.
Desired dishwashing product attributes
Predictably, over half of consumers expect dishwasher detergents to remove food residue/stains. For dishwashing liquids, though, consumers mostly expect grease-cutting power, when weighed against other product attributes. This may indicate that when handwashing, speed is a priority.
US Dishwashing Product Market Opportunity
Consumers are trying to limit their water usage when dishwashing, but aren’t always able to follow through. Brands are responding by providing water-responsible formulations that utilise grey water in their dishwashing products. Key players are also offering education on practical guidance such as shorter cycles. This blend of innovation and education can be leveraged as a solution to water scarcity.
Buy your copy of this report today, and start responding to real consumer preferences. You may also be interested to browse our broader category of cleaning products market research.
Brands Discussed
Various brands are discussed within the scope of the report, covering the market share of key players, as well as innovation and marketing strategies successfully deployed by brands. Brands referenced include L’avant, M & Sakuraco, Cascade, Seventh Generation, Naima, Arencia Soohan, Sprouts Farmers Market, and more.
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Expert Analysis
Leading research analyst David Hamlette delivers expert insight with this report.
As dishwashing product costs rise, consumers are paying closer attention to what truly works in their routine vs what they can cut out.
David Hamlette
Research Analyst
Collapse All
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- Key issues covered in this report
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Executive summary
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Consumer Insights
- Consumer fast facts
- Dishwasher ownership
- Graph 1: ownership of dishwasher; trended 2021-23
- Graph 2: ownership of dishwasher, by age, 2023
- Dishwashing products purchased
- Graph 3: dishwashing products purchased in the past six months, trended 2021-23
- Graph 4: dishwashing products purchased in the past six months, by gender, 2023
- Graph 5: dishwashing product purchases in the past six months, by parental status, 2023
- Purchase influencers of dishwashing products
- Graph 6: attributes influencing purchase of dishwashing products – dishwasher detergent, 2023
- Graph 7: scent as a factor influencing purchase of dishwashing products – dishwasher detergent, by race, 2023
- Graph 8: attributes influencing purchase of dishwashing products – rinse aid for dishwashers, 2023
- Graph 9: attributes influencing purchase of dishwashing products – rinse aid, packaging, by parental status, 2023
- Graph 10: attributes influencing purchase of dishwashing products – dishwashing liquid, 2023
- Shopping behavior
- Graph 11: shopping behavior of dishwashing products, 2023
- Graph 12: shopping behavior of dishwashing products – brand loyalty, trended 2021-23
- Graph 13: shopping behavior of dishwashing products, by race, 2023
- Graph 14: shopping behavior of dishwashing products – % of typically buying the same brand, by age, 2023
- Change in dishwashing routines
- Graph 15: changes in dishwashing routine, 2023
- Graph 16: changes in dishwashing routine – younger Millennials, 2023
- Graph 17: changes in dishwashing routine, by financial situation, 2023
- Attitudes and behaviors around dishwashing
- Graph 18: attitudes and behaviors toward dishwashing, 2023
- Usage and interest in dishwashing innovations
- Graph 19: usage and interest in dishwashing innovations – by ecological innovations, 2023
- Graph 20: usage and interest in dishwashing innovations – any interest, by age and income, 2023
- Graph 21: usage and interest in dishwashing innovations – by health factors, 2023
- Graph 22: usage and interest in dishwashing innovations – dish soap with skin care ingredients, by age, 2023
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Competitive strategies
- Launch activity and innovation
- Marketing and advertising
- Graph 23: top five claims in dishwashing products, 2018-23
- Opportunities
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The Market
- Market context
- Market drivers
- Graph 24: homeownership rate in the US, 2000-23
- Graph 25: rent of primary residence in US city average, 1994-2022
- Market size and forecast
- Graph 26: average annual household spending on dishwashing products, 2018-23
- Market segmentation
- Graph 27: total retail sales and forecast of dishwashing products, by segment, at current prices, 2018-23
- Market share/brand share
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Appendix
- Graph 28: total retail sales and forecast of dishwashing products, by segment, at current prices, 2018-23
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