US Dollar Stores Market Report 2024
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Dollar stores and general merchandise stores continue to grow in sales and are estimated to generate almost $112 billion in 2024, up 38% from 2019. Since inflationary pressures, consumers have been more inclined to shop for value and discounts.
Mintel estimates that Dollar General and Dollar Tree stores account for about two-thirds of the total category. 52% of all consumers state they shopped at Dollar General in the past year, and the company has posted growth that exceeded expectations in 2024.
The dollar store market is expected to continue growing. With increased acceptance and frequency of visits, competition is expected to sharpen. The emergence of innovations around upscale concepts and tech will drive interest.
Buy the full report for a complete analysis of the dollar store industry now and ahead. You can also browse our other retail market research.
For the purposes of this Report, dollar stores are defined as retailers selling deeply discounted merchandise including name brand and private label products such as food, household supplies, health and beauty care and more, typically ranging in price from $1-20. Some dollar stores are known as single-price stores, offering one price for all merchandise in stores. Dollar stores include but are not limited to:
Vince joined Mintel in 2019 and currently oversees Retail, eCommerce, and Financial Services North America Reports. He has an agency background focusing on brand strategy and consumer research (often using Mintel as a go-to resource). He has a passion for understanding how consumers think, feel, and behave – and sharing this knowledge with clients.
An evolving inventory of inexpensive unique items and brand names turns dollar store shoppers into treasure hunters who value low price over anything else.
Vince DiGirolamo
Director, North America Reports
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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