Description
The US Drinkware Market Report 2022 identifies consumers’ attitudes towards drinkware, usage of at-home drinkware, and the impact of inflation on the US drinkware market. This report covers the drinkware market size, market segmentation, forecast, and US drinkware industry trends.
US Drinkware Industry: Current Market Landscape
Mintel’s drinkware market analysis shows that the drinkware market has seen strong growth in recent years over the pandemic due to consumer investment in their home spaces and the desire to express personality and style. This was a result of increased at-home activities due to COVID-19 restrictions.
However, with inflation on the rise, consumers are likely to cut back on discretionary spending, including drinkware, leading to a slight decline in demand and stalling drinkware market growth. Overall, while there still is potential for drinkware market growth, the drinkware industry will be tempered by inflation mid- to long-term.
US Drinkware Market Trends: What Consumers Want and Why
The last two years have seen a reduction of AFH beverage consumption, coupled with consumers investing in their home and home bars. This has provided an outlet for consumers to express their personality and style, while facilitating other lifestyle interests such as healthier living, home entertaining, and at-home drink trends, which, according to our drinkware market analysis, is exactly what consumers are looking for.
For many, drinkware has become a status symbol, however, with inflation looming, consumers are seeking convenience and budget-friendly options when shopping for drinkware. Mass merchandisers have been able to increase their drinkware market share as a result of this trend.
- Drinkware Industry Consumer Behaviours: 29% of buyers have purchased drinkware in 2022 to give their style a refresh.
- US Drinkware Market Challenges: Universal household penetration of drinkware (98%) challenges significant drinkware market growth, however disparities in type hold market value for drinkware and offers opportunity for brands and retailers.
- Drinkware Market Opportunities: 39% of adults aged 35-44 say that their drinkware reflects their personal style.
US Drinkware Market Opportunities
As a result of the pandemic, the drinkware industry has seen a shift in consumer shopping habits, with accelerated adoption of online shopping. To capitalize on this, retailers must evolve the shopping experience to meet value needs, both in-store and online, e.g. by creating visually engaging and interactive shopping experiences.
Additionally, US drinkware brands and retailers should take advantage of the new wave of at-home drinks, as consumers are investing in home bars and learning how to craft specialty drinks. While purchases of regular drinkware may stall, new at-home usage occasions provide brands with an opportunity to increase the drinkware market size.
To discover more about the US Drinkware Market, read our US Shopping for the Home Market Report 2022, or take a look at our extensive Homeware Market Research.
Quickly Understand the US Drinkware Industry
- Household penetration of drinkware.
- Where and how consumers approach shopping for drinkware.
- What consumers look for in the drinkware shopping experience.
- Consumers view of drinkware and how it fits into their overall lifestyle.
Covered in this Report
Products: Non-disposable drinkware used inside the home and on-the-go for practical and decorative purposes (barware, tumblers, mugs).
Brands: Walmart, Target, Amazon, Bed Bath and Beyond, West Elm, Crate and Barrel, Wayfair, IKEA, Anthroliving, and more.
Expert Insights into the German Ice Cream Industry
This report, written by Rebecca Watters, a leading analyst in the Household Care sector, delivers in-depth commentary and analysis to highlight current drinkware industry trends in the US in 2022, and adds expert context to the numbers.
Drinkware benefited from renewed investment in the home and a prolonged period of at-home beverage consumption over the last two years. Consumers are looking to cut costs following rising inflation, challenging brands due to the fact that drinkware is largely a discretionary category. Yet consumers’ decrease in foodservice expenditures also presents an opportunity for players to capitalize and position drinkware as a way to elevate the at-home drink experience.
Rebecca Watters
Household Care Analyst
Table of Contents
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Overview
- What you need to know
- This Report looks at the following areas
- Definition
- Market context
- What you need to know
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Executive Summary
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- Top takeaways
- Market overview
- Figure 1: Drinkware category outlook, 2022-27
- Opportunities and challenges
- A certain level of economic unease benefits the drinkware market
- Capitalize on the new wave of at-home drinks
- Figure 2: Drinkware attitudes and behaviors – Usage of drinkware for special occasions, by repertoire of drinkware ownership, 2022
- Focus on the refresh and reward
- Figure 3: Reasons for purchasing drinkware, 2022
- Retailers need to get creative, explore alternative shopping options
- Key consumer insights
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Market Factors
- Rising beverage prices and high inflation is a double-edged sword
- Shifts in gifting, social trends impact category
- Figure 4: Pottery Barn, 2022
- Rise in cohabitation, decline in marriage
- Figure 5: Rise in cohabitation in the US, 2019
- Push drinkware to new levels of eco-responsibility
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- Figure 6: West Elm Recycled Mexican Drinking Glass Sets
- Rising beverage prices and high inflation is a double-edged sword
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Competitive Strategies and Market Opportunities
- Drinkware becomes an extension of self
- Figure 7: Anthropology home décor, 2022
- Figure 8: Rifle paper co., 2022
- Water bottles have evolved into a status symbol
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- Figure 9: Larq, 2022
- New shopping experiences to aide in visualization
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- Figure 10: The Table at Crate, 2022
- Capitalize on new wave of AH drinks; upgrade the home drink experience
- Drinkware becomes an extension of self
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The Drinkware Consumer – Fast Facts
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Drinkware Ownership
- Consumers most likely to own essential drinkware; pockets of growth by expanding inventory
- Figure 11: Drinkware ownership, 2022
- Drinkware inventory expands alongside lifestage
- Figure 12: Repertoire of drinkware ownership, by age, marital status, 2022
- Consumers most likely to own essential drinkware; pockets of growth by expanding inventory
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Method of Acquiring Drinkware
- Most drinkware is acquired new; one in 10 purchase pre-owned
- Figure 13: Method of acquiring drinkware, 2022
- Gen Z most open to alternative shopping options
- Figure 14: Method of acquiring select drinkware, by generation, 2022
- Most drinkware is acquired new; one in 10 purchase pre-owned
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Reasons for Purchasing Drinkware
- Practicality drives purchases
- Figure 15: Reasons for purchasing drinkware, 2022
- Style-driven reward: young adults and parents shop beyond practicality
- Figure 16: Select reasons for purchasing drinkware, by age, parental status, 2022
- Treat yo’ self singles
- Figure 17: Select reasons for purchasing drinkware, by marital status, 2022
- Practicality drives purchases
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Retailers Shopped
- Convenience prompts consumers to shop mass merchandisers more than specialty retailers
- Figure 18: Retailers shopped – Any drinkware shopping (net), 2022
- In-store shopping is preferred, but many will shop online when needed
- Figure 19: Retailers shopped, in-store versus online, 2022
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- Figure 20: Select retailers shopped by attitudes toward virtual reality, 2022
- The dichotomy: young adults and parents shop across channels
- Figure 21: Target, 2022
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- Figure 22: Select retailers shopped, in-store versus online, by age, parental status, 2022
- Convenience prompts consumers to shop mass merchandisers more than specialty retailers
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Drinkware Shopping Attitudes and Behaviors
- Shopping experience revolves around value
- Figure 23: Drinkware shopping attitudes and behaviors, 2022
- Leverage technology to create a well-rounded shopping experience
- Figure 24: Willingness to invest in high quality, by select drinkware attitudes and behaviors, 2022
- Younger adults seek to shop with a touch of tech
- Figure 25: Select drinkware shopping attitudes and behaviors, by age and income, 2022
- Shopping experience revolves around value
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Drinkware Attitudes and Behaviors
- Drinkware is an extension of personal identity
- Sustainability within drinkware can meet ethical demands
- Figure 26: Drinkware attitudes and behaviors, 2022
- Create an occasion to encourage purchases
- Figure 27: Drinkware attitudes and behaviors – Usage of drinkware for special occasions, by repertoire of drinkware ownership, 2022
- Parents seek drinkware that aligns with personal interests and ethics
- Figure 28: Select drinkware attitudes and behaviors, by parental status and age of child(ren), 2022
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- Figure 29: EKOBO, 2022
- Drinkware is an extension of personal identity
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Appendix – Data Sources and Abbreviations
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Data sources
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