The EV and hybrid vehicle market is evolving, driven by shifting consumer priorities, policy changes, and economic conditions. While EVs are seen as the future of transportation, challenges like affordability,…
US
Automotive
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US Electric and Hybrid Vehicles Market Report 2025
"The road to greener mobility hinges on balancing hybrid practicality with EV innovation, as affordability and infrastructure shape the future of the industry."
Gabe Sanchez, Senior Automotive Analyst
US Electric Vehicles Market – Trends and Insights
The EV and hybrid vehicle market is evolving, influenced by shifting consumer priorities, policy changes, and economic conditions. While EVs are widely regarded as the future of transportation, challenges such as affordability, range anxiety, and insufficient infrastructure are slowing their short-term adoption.
The reduction of incentives for EVs has made hybrids an attractive alternative, offering a practical balance between fuel efficiency, reliability, and environmental benefits without the limitations of full electrification.
Hybrids are positioned as a dominant choice among green vehicle options in the near term, serving as a bridge for consumers hesitant to fully transition to EVs.
To sustain momentum in the market, deeper consumer education is needed to highlight the long-term advantages of EV ownership, alongside continued improvements in charging infrastructure to address concerns about costs, range, and practicality.
The success of the transition to greener mobility will depend on balancing the sustained demand for hybrids with innovations that make EVs more feasible, ultimately shaping the industry’s trajectory in the years ahead.
Key Topics Analyzed in the Report
Consumers’ current ownership and consideration of electric and hybrid vehicles
Influential sources impacting consumers’ interest in these vehicle types
Important factors and sources impacting consumers’ decisions to purchase an electric and/or hybrid vehicle
Consumer attitudes and behaviors toward charging
Consumer attitudes and behaviors toward electric and hybrid vehicles
Report Attributes
Details
Published Date
August 2025
Data Range
2019 – 2030
Measurement Metrics
Revenue in US $
Country Focus
United States of America (USA)
Consumer Data
2,000 internet users aged 18+, April 2025
Number of Pages
96
Market Segmentation
Mild Hybrid Vehicles, Plug-in Hybrid Vehicles, Electric Vehicles (EVs), Range-extended Electric Vehicles (REEVs), and Fuel Cell Electric Vehicles (FCEVs).
Leading Companies in the Electric and Hybrid Vehicle Market
Graph 41: sources that would be most impactful when purchasing an electric or hybrid vehicle (% any rank), 2025
Reaching consumers through reviews
Influences vary by age
Graph 42: sources that would be most impactful when purchasing an electric or hybrid vehicle (% any rank), by age, 2025
Reaching across generations
Cultural nuances in digital influence
Graph 43: sources (select) that would be most impactful when purchasing an electric or hybrid vehicle (% any rank), by race or ethnicity, 2025
Targeting parents as a key to reach younger consumers
Graph 44: sources (select) that would be most impactful when purchasing an electric or hybrid vehicle (% any rank), by parental status (moms vs dads), 2025
Reaching parents in person
Charging station behaviors
Charging ahead or hitting the brakes?
Electric vehicle charging ports by state
West coast leads charging awareness and demands…
Graph 45: attitudes toward charging (% agree), by region, 2025
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