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- US Energy Drinks Market Report 2024
US Energy Drinks Market Report 2024
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The US energy drinks market has experienced healthy growth, driven by a solid base of loyal consumers and new consumers attracted by BFY options and innovative flavors and formats. The energy drinks category is evolving with a heightened focus on fitness and natural ingredients, capturing new consumers and consumption occasions centered around health and lifestyle.
The upward trajectory of the energy drinks market in the US is likely to continue over the next five years. Energy drink consumption is highly routine, with nearly half of consumers drinking them multiple times per week, indicating a strong foundation and potential for expanding usage occasions and dayparts as beverage types and functionalities continue to blur and borrow from each other.
Health claims are particularly appealing to consumers, among the top being hydration and natural ingredients. Additionally stress and focus challenges present a chance for brands to offer products that help consumers navigate daily life while promoting a sense of well-being as consumers cite increased productivity as the main reason for consumption increase. Younger female consumers are increasingly interested in energy drinks, and brands have the opportunity to integrate these beverages into their daily routines by emphasizing health, stress management, and flavor variety.
Excluded from the market size are the following:
Sales of energy drinks from foodservice venues and vending machines are excluded from this report.
This report was written by Sydney Riebe, US Food and Drink Analyst at Mintel. Sydney joined Mintel in 2021 after spending more than 4 years working in higher education. She has a decade of experience in the food service industry, where she gained a passion for following food, beverage and menu trends. Sydney holds a BA in English Literature from DePaul University and an MBA from Northern Illinois University.
Energy drinks continue to see strong growth, particularly due to consumer interest in increased productivity and functional and health-forward innovation.
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