“The pandemic has permanently changed how consumers interact with technology, with the lines between physical and virtual spaces becoming increasingly blurred. The continued reliance on technology and the escalation in online shopping activity has driven innovation and the advancement of newer forms such as augmented and virtual reality and digital-only items, like NFTs. As the next normal evolves, brands and retailers must do the same as consumers seek out new ways to immerse themselves and find enjoyment in virtual spaces.”
– Brittany Steiger, Senior Analyst – Retail & eCommerce
This Report looks at the following areas:
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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eCommerce will continue to be a driving component of the retail industry. Although the frequency of online shopping has decreased somewhat from 2022, 4 in 10 consumers are...
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The fulfillment and returns space is undergoing significant transformation as retailers strive for logistical efficiencies to meet and exceed consumer expectations. An example of such, is the increased...
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The incidence for online shopping is near total (96%), but more impressive is the frequency and voracity with which it occurs. In fact, 46% of consumers made more...
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Consumers feel confident in their ability to identify personalized experiences: 64% believe they can tell when an online shopping journey is personalized to them or not. This shows...
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Gen X and Baby Boomers, while traditionally less associated with digital commerce than younger cohorts, represent a significant portion of online shoppers in the US. With economic improvements...
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