US Exercise Trends Market Report 2023
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Consumers are prioritizing their health and wellbeing more than ever, leaving endless opportunities for fitness facilitators to be personal guides along the way. Diana Smith, Associate Director - Retail…

US Exercise Trends Market Report 2023

£ 3,695 (Excl.Tax)


Stay ahead of the curve and future-proof your business with Mintel’s US Exercise Trends Market Report 2023. Our full report is packed with consumer-led market intelligence, US fitness industry trends and consumer behaviors affecting your business. Get a 360° view of the US exercise market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.

Topics Analyzed in this Report

  • Where exercise ranks among consumers’ current priorities.
  • Exerciser profile based on workout frequency.
  • Drivers and barriers for exercising and popular types of exercise.
  • Consumers’ attitudes toward exercise and preferred exercise locations.
  • What’s happening in the US fitness industry including attitudinal data on smart exercise equipment.

Exercise Trends: Overview

Inflation is impacting how people exercise, but not so much the level of exercise. There is less willingness to spend on expensive gym memberships, smart exercise machines or elaborate home gym setups at the current moment, so exercise that can be done for free or at a low cost is priotized. Meanwhile, health priorities, like nutrition, better sleep or boosting immunity also present opportunities for the exercise space.

  • US exercise trends: 73% of US adults exercise at least once a week, with Gen Z and millennials the most active.

US Exercise Market: Opportunities

Physical and mental benefits

A majority of exercisers stay active to manage weight, rev up energy or gain strength. But mental health benefits like stress reduction and mood-boosting are increasingly cited as motivators. A growing number of consumers are interested in mental wellness exercises such as yoga and meditation.

  • US fitness industry opportunity: 55% of consumers are interested in mental wellness-focused exercises, e.g. yoga and meditation.

The desire for personalized fitness

A majority of US consumers are interested in personalized exercise routines based on their unique biometrics. Recommendations can include type and length of workout, level of difficulty or number of reps. AI will play a major role in curated health as AI-powered apps, wearables and equipment emerge on the fitness front.

  • US exercise market opportunity: 56% of US exercisers are interested in personalized exercise routines based on their unique biology.

To learn how to connect with your audience, purchase our full US Exercise Trends Report 2023.  Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Active Brands in the US Exercise Market

Nike, Fitbit, Cult.fit, Peleton, Zwift, Solelp, FiyZR, Tonal, Lululemon, Wonder Yoga.

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Expert Insights from a Retail Analyst

This report, written by Diana Smith, a leading retail analyst, delivers in-depth commentary and analysis to highlight the latest exercise trends and add expert context to the numbers.

Consumers are prioritizing their health and wellbeing more than ever, leaving endless opportunities for fitness facilitators to be personal guides along the way.

Diana Smith, Associate Director, Retail & eCommerce

Diana Smith
Associate Director – Retail & eCommerce

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Target audience by the numbers
      • Graph 1: exercise frequency, 2020-23
      • Graph 2: exercise frequency, 2023
      • Graph 3: change in exercise frequency, by gender and age; parental status, 2023
      • Graph 4: change in exercise frequency, by HHI; area; work from home status, 2023
      • Drivers and barriers
      • Graph 5: motivations to exercise, 2023
      • Graph 6: motivations to exercise, by gender, 2023
      • Graph 7: motivations to exercise, by age, 2023
      • Graph 8: reasons for not exercising, 2023
      • Types of exercise
      • Graph 9: types of exercise, 2023
      • Graph 10: types of exercise, by gender, 2023
      • Graph 11: types of exercise, by age, 2023
      • Graph 12: exercise motivations, by repertoire of exercise type preference, 2023
      • Exercise locations
      • Graph 13: exercise locations, 2023
      • Graph 14: exercise locations, by household income, 2023
      • Graph 15: exercise locations – have exercised here in past 12 months, by age, 2023
      • Attitudes and behaviors toward exercise
      • Graph 16: emotionally rooted attitudes toward exercise, 2023
      • Graph 17: interest in mental wellness exercise options – any agreement (net), by generation and gender, 2023
      • Graph 18: preference for exercising alone versus with others, by gender and age, 2023
      • Graph 19: attitudes and behaviors related to customization, 2023
      • Graph 20: interest in personalized exercise routines, by key demographics, 2023
      • Graph 21: fitness app usage, by generation, 2023
      • Graph 22: usage/interest in smart exercise machines, by gender and age, 2023
      • Graph 23: attitudes toward smart exercise machines, by gender and age, 2023
    • Competitive Strategies

      • Launch activity and innovation
      • Opportunities
    • The Market

      • Market drivers
      • Graph 24: priorities for spare time, 2023
      • Graph 25: healthy habits and behaviors, 2022
      • Graph 26: change in exercise frequency, by financial situation, 2023
      • Key player landscape
    • Appendix

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