Collapse All
-
MARKET DYNAMICS
- Market context
- Both annual and core inflation increased by more than expected in January
- Graph 1: headline CPI and core CPI, 2021-25
- Consumer sentiment declined by 10% from January – falling to its lowest level since late 2023
- Graph 2: consumer sentiment index, 2022-25
- Market factors
- Recent launch data reflects a tighter market pivoting toward brand loyalty over novelty
- Graph 3: facial skincare product launches by type of launch, 2022-24
- Graph 4: facial skincare product launches by type, 2024
- Amazon and mass outlets become tablestakes in retail strategies
- Graph 5: retailers shopped for facial skincare, 2024
- New economic policies may spur further consumer cutbacks and supply chain shakeups
- MoCRA: short-term hurdles, long-term trust
- Market size and forecast
- Retail sales and forecast of facial skincare products
- Retail sales and forecast of facial skincare products, at current prices
- Retail sales and forecast of facial skincare products, at inflation-adjusted prices
- Market segmentation
- Retail sales of facial skincare products, by segment
- Graph 6: total retail sales and forecast of facial skincare products, by segment, at current prices, 2019-29
- Retail sales of facial skincare products, by segment
- Moisturizers, lip balm and acne treatments see modest-to-strong growth
- Graph 7: total retail sales of facial skincare products, by segment, at current prices, % of total, 2024
- Graph 8: total retail sales of facial skincare products, by segment, at current prices, % change, 2022 and 2024
- Total retail sales of facial skincare products, by segment
- Market share/brand share
- Sales of facial skincare products, by company
- Sales of anti-ageing products, by company and brand
- Sales of facial cleansers, by company and brand
- Sales of facial moisturizers, by company and brand
- Sales of lip balm, by company and brand
- Sales of acne treatments, by company and brand
- Dermacosmetic brands outperform a slowed growth year for major players
- The lines blur between successful lip makeup and lip care
- Acne care growth is led on two fronts by derma-positioned and fun-infused brands
-
Consumer Insights
- Purchase of facial skincare products
- Compared to usage, annual purchase behaviors indicate value-driven shopping
- Graph 9: purchase of facial skincare products in the past 12 months, 2025
- Facial skincare product spend
- Spending reflects consumers’ broader inflationary concerns
- Graph 10: select facial skincare product spending range, 2025 vs 2023
- Facial skincare purchasing priorities
- Dermatological approval and skin type designation rise to the top
-
APPENDIX
- Market definition
- Consumer research questions
- Base sizes: 2025 facial skincare products
- Base sizes: 2023 facial skincare products
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
This Market Dynamics report features market data extracted from Mintel’s US Facial Skincare Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US facial skincare market. The full US report is available to purchase here.
Download Report Summary
£ 495 (Excl.Tax)
- Pay via credit card or invoice
-
PDF and PPT download delivered instantly
Instant delivery when paying by credit card, invoice orders may take longer
-
Save up to 20% when you purchase multiple reports
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
