This Market Dynamics report features market data extracted from Mintel’s US Facial Skincare Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US facial skincare market. The full US report is available to purchase here.
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MARKET DYNAMICS
- Market context
- Both annual and core inflation increased by more than expected in January
- Graph 1: headline CPI and core CPI, 2021-25
- Consumer sentiment declined by 10% from January – falling to its lowest level since late 2023
- Graph 2: consumer sentiment index, 2022-25
- Market factors
- Recent launch data reflects a tighter market pivoting toward brand loyalty over novelty
- Graph 3: facial skincare product launches by type of launch, 2022-24
- Graph 4: facial skincare product launches by type, 2024
- Amazon and mass outlets become tablestakes in retail strategies
- Graph 5: retailers shopped for facial skincare, 2024
- New economic policies may spur further consumer cutbacks and supply chain shakeups
- MoCRA: short-term hurdles, long-term trust
- Market size and forecast
- Retail sales and forecast of facial skincare products
- Retail sales and forecast of facial skincare products, at current prices
- Retail sales and forecast of facial skincare products, at inflation-adjusted prices
- Market segmentation
- Retail sales of facial skincare products, by segment
- Graph 6: total retail sales and forecast of facial skincare products, by segment, at current prices, 2019-29
- Retail sales of facial skincare products, by segment
- Moisturizers, lip balm and acne treatments see modest-to-strong growth
- Graph 7: total retail sales of facial skincare products, by segment, at current prices, % of total, 2024
- Graph 8: total retail sales of facial skincare products, by segment, at current prices, % change, 2022 and 2024
- Total retail sales of facial skincare products, by segment
- Market share/brand share
- Sales of facial skincare products, by company
- Sales of anti-ageing products, by company and brand
- Sales of facial cleansers, by company and brand
- Sales of facial moisturizers, by company and brand
- Sales of lip balm, by company and brand
- Sales of acne treatments, by company and brand
- Dermacosmetic brands outperform a slowed growth year for major players
- The lines blur between successful lip makeup and lip care
- Acne care growth is led on two fronts by derma-positioned and fun-infused brands
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Consumer Insights
- Purchase of facial skincare products
- Compared to usage, annual purchase behaviors indicate value-driven shopping
- Graph 9: purchase of facial skincare products in the past 12 months, 2025
- Facial skincare product spend
- Spending reflects consumers’ broader inflationary concerns
- Graph 10: select facial skincare product spending range, 2025 vs 2023
- Facial skincare purchasing priorities
- Dermatological approval and skin type designation rise to the top
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APPENDIX
- Market definition
- Consumer research questions
- Base sizes: 2025 facial skincare products
- Base sizes: 2023 facial skincare products
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
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- Understand the ‘why’ behind industry trends with world-class human insight.
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