"In response to consumer desire for intentional spending, brands must shift from leading with sheer novelty to deepening perceptions of efficacy and reliability."
Joan Li - Senior Analyst, Beauty and Personal Care
| Report Attributes | Details |
|---|---|
| Published Date | April 2025 |
| Report Author | Joan Li, Senior Analyst, Beauty and Personal Care |
| Data Range | 2019-2029 |
| Measurement Metrics | Revenue in $ |
| Country Focus | United States of America (US) |
| Consumer Data | 2,000 internet users aged 18+, January 2025 |
| Number of Pages | 74 |
| Market Segmentation | Anti-ageing facial products, Facial cleansers, Facial moisturizers, Acne treatments, Lip balm |
| Leading Brands in the US Facial Skincare Market | CeraVe, L’Oreal, Olay, Garnier, La Roche Posay, Burt’s Bees, Chapstick, Hero Cosmetics, Neutrogena |
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