This report explores the family entertainment industry in the US. Covering digital and offline activities, we explore the most important market and consumer trends that will help brands to understand how to target consumer demographics effectively.
Below, we’ve summarised the key areas analysed and offer handpicked insights from the report.
There are 61.3 million parents living with kids under 18, and the majority of them (over half) are Millennials. While married couples continue to account for the majority of households with children, nearly a quarter of moms are solo parents. For single moms, the median earnings is significantly lower than for all households with kids. As discussed in our US Disposable Baby Products 2023 Market Report, the average age of first-time parents is increasing. With this, the financial stability of parents increases, and so their options for seeking entertainment widen.
Looking ahead, brands must understand the shifting family dynamics to both meet the needs of current or soon-to-be parents and also strategically plan for the future.
While parents are continuing to return to pre-pandemic behaviours in seeking family activities, increased prices are now a key issue. This will result in parents maximising their dollars with cost-efficient forms of entertainment. In the next two years, as inflation eases, parents may become more comfortable spending again, but they will likely retain cost-conscious behaviours. Looking into the future, as Gen Z and Millennials become parents, brands should look into incorporating more tech to these digital natives into their family entertainment offerings.
Find more consumer trends and relevant opportunities for brands in the full report. Alternatively, try our Family Market Research, or more broadly, our Leisure Time Market Research.
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This report, written by Vince DiGirolamo, our US reports director, delivers in-depth commentary and analysis to highlight current trends in the family activities and entertainment market, adding expert context to the numbers.
The types of activities and experiences families can enjoy together continue to evolve thanks to emerging technology and immersive in-person offerings. That said, at the core, it’s all about the time they are spending together. For parents, it’s less about the quantity of time with their kids and more about having quality time and shared experiences. Moving forward, brands must offer experiences and content that align with the various goals parents want to achieve with their children.
Vince DiGirolamo
Reports Director
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