-
- All Industries /
- Foodservice /
- US Fast Casual Restaurants Market Report 2024
US Fast Casual Restaurants Market Report 2024
- Multiple Report Formats
- Access to our Clients Portal
- Interactive Databook
- Custom Presentation Tool
Mintel’s US Fast Casual Restaurants Market Report provides an in-depth analysis of the US market and consumer. Discover the market developments impacting consumer preferences and demands in the US fast casual restaurants market.
Almost 80% of consumers are satisfied with fast casual restaurants overall, demonstrating their strength across the foodservice industry. With relatively stable traffic this year compared to the dips seen at full-service restaurants, fast casuals are in a good position to up the momentum by leveraging what they excel at (value, quality) and exploring more opportunities (healthy eating, loyalty programs) that consumers express interest in. Positioning themselves between being as affordable as QSRs and providing quality meals, similar to those at casual and upscale dining establishments, will help consumers see the value in the experiences they offer.
Menu innovations that hone in on the versatility of offerings and quality will appeal to those seeking a middle ground to justify dollars spent on eating out. Furthermore, loyalty rewards programs can strengthen consumer ties with brands, making them even more competitive with QSRs. Building engagement with patrons will help create more streamlined interactions, making the ordering experience more convenient and quick.
Purchase the full report for a complete overview of the US fast casual restaurant market, including consumer insights and innovation opportunities. Readers of this report may also be interested in Mintel’s US Future of Foodservice Report.
For the purposes of this report, Mintel has used the following definitions:
This report was written by Pooja Lal. Pooja is an Analyst for US Foodservice and Mintel Menu Insights. She has over 5 years of experience working in Sales and Consumer Insights with CPG companies on both the Retail and Foodservice segments of the business. Pooja earned her Bachelors of Commerce degree from Saint Mary’s University in Nova Scotia, Canada. She is based in New York.
As the fast casual segment expands its footprint, consumers will look for differentiators of healthy menu options and loyalty program availability when dining out.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
Foodservice alcohol trends in 2024 reveal a shift in consumer behavior toward more mindful and occasion-based drinking. The frequency of alcohol consumption is declining, with a noticeable preference...
Find out more£ 3,695
As the seasons change, 3 in 4 foodservice diners make some sort of change to their fall/winter dining experiences. Comfort food leads the change, as 43% of diners...
Find out more£ 3,695
Eating breakfast is important to 41% of diners, yet only about a third choose foodservice options for breakfast, brunch, and morning snacks. Diners already appreciate the value and...
Find out more£ 3,695
Over 70% of consumers agree that foodservice pizza is better than frozen retail pizza, putting operators in a good position to focus on delivering a well-rounded AFH pizza...
Find out more£ 3,695
For Black consumers, restaurant decision-making is multifaceted, blending preferences for consistency, tech innovation and meaningful value. Trust in familiar chain restaurants remains strong, yet recommendations from peers heavily...
Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more