This report provides comprehensive and current information and analysis of the Fast Casual Restaurants market including Fast Casual Restaurants market size, anticipated market forecast, relevant market segmentation, and industry trends for the Fast Casual Restaurants market in the US.
Convenience and technology helped fast casual operators to navigate the past 2+ years, but it may be time (again) to cultivate the notion that fast casual operations can be value-focused destination dining, too. Among those diners increasing fast casual visitation, there were more occasions stolen from full-service dining than QSRs, indicating that it’s not just convenience, but also enjoyment, that’s driving traffic.
Still, even with recovery in the fast casual segment progressing, engagement is less robust relative to other segments like QSRs and casual dining. To narrow these gaps, fast casual operators need to steal occasions from competitors in both directions by doubling down on convenience, yet keeping elevated experience in the marketing mix too.
Naturally, these competitors have clear advantages: in number of locations, convenience services, awareness and even delivering on experience. One way fast casual operators can enter the consideration set more often is to communicate messages that drive home versatility; to be an option for any time, any occasion.
Timing is perhaps ideal for fast casual operators to lean into and even enhance outreach with loyalty programs and price promotions. With escalated prices across most goods and services, coupled with diners still eager to get back out and enjoy themselves while establishing new daily routines, accessible value, quality and versatility prove to be strong assets for fast casuals.
Read on to discover more about fast casual restaurants market demand, read our US What/How America Eats Market Report 2022, or take a look at our other Foodservice research reports.
Brands include: Portillo’s Vegan Hot Dog, Pure Grit BBQ, Panera Bread, Sweetgreen, Wingstop, Del Taco, McDonald’s, Chick-fil-A, Domino’s, Applebe’s, Olive Garden, Chipotle Mexican Grill, Starbucks, Dunkin’, IHOP, Denny’s, The Capital Grille, Morton’s Steakhouse, Blaze Pizza, Shake Shack, Jersey Mike’s, Slim Chickens, Pei Wei Asian Kitchen, Dickey’s Barbecue Pit, Roti, Native Foods, Farmer’s Fridge.
This report, written by Pooja Lal, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis to highlight fast casual restaurants market growth and current trends, and add expert context to the numbers.
Fast casual operators should seize the opportunity to capture new and existing diners to combat competition in other segments and become the go-to destination for all meal occasions. With the right marketing tactics and promotions, operators in this segment can continue to accelerate their growth and win with new and existing customers. Operators should continue to be nimble and provide diners with versatile offerings through value and convenience.
Pooja Lal
US Foodservice and Mintel Menu Insights
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