This report explores what consumers (families) want and why when it comes to food in the household. Understand and respond to the family food trends shaping food product purchases and consumption.
Despite nutrition being the most sought-after product attribute, and essentially universal, with 84% agreeing to its importance, it is not the attribute consumers are most willing to pay more for. Ease and speed, both of prep and clean up, win there, making simplification of the family meal the greatest opportunity for brands.
That said, consumers have a broad range of meal-related stressors, allowing brands to choose where they want to devote their R&D dollars and messaging efforts. Meeting more needs with a single product is always nice, but brands don’t have to boil the ocean to make a splash. Families are diverse; solutions can be, too.
Food industry analyst Michele Scott delivers in-depth insights with this report.
Families are willing to pay for convenience if products solve problems without compromise. Brands can play a role in feeding the family, from planning to execution.
Michele Scott
Associate Director, US Research – Food and Drink
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