US Feeding the Family Consumer Report 2022

This report provides comprehensive and current information and analysis of the US Feeding the Family market including US Feeding the Family market size, anticipated market forecast, relevant market segmentation, and industry trends for the Feeding the Family market in the US.

Current market landscape for feeding the family market reports

Although kids are part of the household in a just quarter of US homes, their influence is powerful, driving shopping mealtime decisions for the entire family and beyond. Parents are in need of help, now more than ever, stretched thin caring for themselves and their family through the pandemic. Brands that can provide clear and simple solutions will win out.

Although health and convenience are strong factors in parental food and drink choice, they fall just short of the leading factor of  whether their kids will eat it. Foods that are quick to prepare, quick to eat, and quick to clean up are also top of mind. While familiarity is the quickest route to assuring kid consumption, more than half of parents like to introduce their kids to new foods. Variety packs are important to meeting wide flavor and format needs of multi-person households and allow for accessible trial. Individual portioning remains relevant, shifting from use on the go, to safe and easy single servings for at-home occasions.

Future market trends in the kids’ food and beverages market

Kid-focused brands are missing the mark on health, underdelivering on natural ingredient claims sought by parents, underutilizing healthful components such as fruit and vegetables, and clocking higher sugar content at a time when sugar avoidance is prevalent. While the spotlight on immunity still shines bright, brands will want to widen the lens on function moving forward, addressing issues of eye health, cognitive development, and stress reduction.

Even with lessened restrictions, the pandemic has shifted a greater portion of food occasions inside the home, turning parents into prep cooks. Empowering kids with the tools and skills to make their own meals, snacks, and food choices will take the weight off time-strapped parents, and nurture an engaged base of future shoppers.

Read on to discover more about the US Feeding the Family consumer market, read our US Consumer Approach to Nutrition Market Report 2021, or take a look at our other Food and Foodservice research reports.

Findings in this report can be supplemented by analysis presented in Black Consumers: Feeding the Family – US, 2021 and Hispanics: Feeding the Family – US, 2021.

Quickly understand

• Important factors in choosing food for kids.
• Factors contributing to the likelihood that kids will eat it.
• Health priorities when choosing food for kids.
• Kids’ influence on food/drink decisions.
• The school week breakfast and lunch occasion.
• Food innovation of interest for kids.

Covered in this feeding the family report

Brands include: Earth’s Best, Beech-Nut, Organic Slamers, Bitsy’s Swish, Abbott PediaSure, Yummy Dino Buddies, Cerebelly, Healthy Height, GoGo Squeez, Clover the Rainbow, Annie’s Organic, Stop & Shop, Gerber Natural, Stonyfield Organic, General Mills, Trix, Kellogg’s, Twizzlers, Chuck E. Cheese, Sabra Kids, Kidfresh, Presty! Kids, Little Journey.

Expert analysis from a specialist in the field

This report, written by Mimi Bonnett, a leading analyst in the Food, Drink, Foodservice, and Flavors and Ingredients sector, delivers in-depth commentary and analysis on feeding the family market research to highlight current trends and add expert context to the numbers.

Feeding the family is largely about meeting the needs of parents. Effective brands will need to concentrate more on being healthy and convenient solutions for time-strapped parents and less on being indulgent treats for kids.

Mimi Bonnett
Senior Director, Food, Drink, Foodservice, and Flavors and Ingredients