This report provides comprehensive and current information and analysis of the financial needs of emerging affluent and aflluent market including affluence market size, anticipated market forecast, relevant market segmentation, and industry trends for the emerging affluent market in the US.
While their household income and investible assets are significantly higher than the general US population, emerging affluent and affluent consumers are still focused on financial concerns similar to others – fees, rewards and location.
Top takeaways: what emerging affluent and affluent consumers want from their finances
They have reached several financial goals that many households have yet to reach and own many financial products, so the opportunity for financial services providers is to build a trusted partnership with these adults, help consumers increase their knowledge and fine-tune their goals to help grow their wealth.
Read on to discover more about the emerging affluent consumer market, read our Financial Needs of Mass Affluent Consumers – US – 2021, or take a look at our other Financial Services research reports.
This report, written by Jennifer White Boehm, a leading analyst in the Finance sector, delivers in-depth commentary and analysis on merging affluent vs mass affluent to highlight current trends and add expert context to the numbers.
Having already achieved many financial goals often missed or delayed among lower-income demographics, emerging affluent and affluent adults are a target that needs to be approached with more finesse than the standard finance consumer. They frequently look to professional financial advisors when seeking out finance information, but well over half are confident in their ability to manage their own money. Financial services brands have the opportunity to be a trusted partner, alleviating stress and offering time-saving products to help them along their financial journey.
Jennifer White Boehm
Associate Director, Finance Reports
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