2025 is marked by a shift in financial priorities, with a move away from saving toward increased discretionary spending across areas like travel and big-ticket purchases. This transition in mindset reflects the positive gains across households’ personal finances, buoyed by a robust labor market. Credit cards remain a vehicle that will support consumers, particularly higher-earners’, voracity for discretionary spending – as evidenced by the nearly quarter of consumers that plan to open a credit card in 2025.
At the same time, investment accounts have seen the fastest growth in planned openings since 2024, signaling increased interest in wealth-building among consumers, especially younger ones – emphasizing the need for FIs to align offerings with the dual priorities of facilitating spending and long-term financial planning.
However, uncertainty surrounding the inflationary effects of President Trump’s tariffs will necessitate greater engagement for financially vulnerable consumers. As such, outreach comprising of proactive solutions, hardship offerings and tailored wellness tools will heavily resonate with low-income households most in need of this support.
Shifting priorities in 2025 highlight opportunities for financial services to support consumers balancing discretionary spending and long-term financial goals.
Amr Hamdi, Senior Analyst – Financial Services
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