This report provides comprehensive and current information and analysis of the US Financial Services in 2022 market including US Financial Services market size, anticipated market forecast, relevant market segmentation, and industry trends for the Financial Services market in the US.
The financial services industry faces continued macroeconomic uncertainty heading into the new year, yet consumer demand for new financial services products remains ample. One in two consumers plans on opening a new financial services product in 2022, a figure that suggest consumers’ desire to progress in the new year through the expansion and diversification of their financial profiles.
While demand remains high, shifts in preference toward flexible features and saving versus spending provide crucial context for how consumers will approach their anticipated new financial relationships.
Read on to discover more about the US Financial Services in 2022 consumer market, read our US Loyalty in Financial Services Market Report 2021, or take a look at our other Financial Services research reports.
Brands include: Citi, Chase, Apple Card, Charles Schwab, TD Ameritrade.
This report, written by Patrick Rahlfs, a leading analyst in the Finance sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The financial services space is a ubiquitous industry that is constantly evolving alongside macroeconomic trends and their effects on consumer behaviors. The current climate of record inflation rates and escalating COVID-19 case figures accompanying the spread of the Omicron variant complicates forecasts of a year of further recovery toward a “next normal” state. However, consumer attitudes indicate a steadfast appetite for new financial services products and solutions, as the demand persists for smarter tools that can guide consumers to their diverse financial goals. With this stable market size in mind, financial institutions must pay attention to subtle fluctuations in consumer preferences, such as the heightened prioritization of flexibility and personalization that have stemmed from the volatile environment. Financial services companies that can mirror the flexibility sought after by consumers through tactful marketing of timely benefits will have the best opportunity to resonate with a prudent consumer base in 2022.
Patrick Rahlfs
Senior Research Analyst
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