This Market Dynamics report features market data extracted from Mintel’s US Fish and Shellfish Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US fish and shellfish market. The full US report is available to purchase here.
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EXECUTIVE SUMMARY
- Opportunities
- Position around preventative wellness
- Transparency around all steps of supply chain
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MARKET DYNAMICS
- Market context
- Market drivers
- Expect sensitivity toward prices
- Graph 1: attitudes toward fish and shellfish, 2025
- Environmental, political climates create tension
- Graph 2: attitudes toward fish and shellfish, 2025
- The status on claims
- Graph 3: attitudes toward fish and shellfish, 2024
- Market size and forecast
- Lukewarm momentum for total fish and shellfish market
- Retail sales and forecast of fish and shellfish
- Market segmentation
- Fresh still dominates, though shelf-stables’ advantages apparent
- Retail sales of fish and shellfish, by segment
- Graph 4: total retail sales and forecast of fish and shellfish, by segment, at current prices, 2019-29
- Retail sales of fish and shellfish, by segment
- Market share/brand share
- Total fish and shellfish market stagnates
- Sales of fish and shellfish, by company
- Varied performance in fresh segment, but largest gains in private label
- Sales of fresh fish and shellfish, by company
- Leaderboard unchanged in frozen segment
- Sales of frozen fish and shellfish, by company
- Shelf-stable market relatively steady
- Sales of shelf-stable fish and shellfish, by company
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CONSUMER INSIGHTS
- Fish and shellfish consumption
- Fresh and frozen formats neck-and-neck
- Graph 5: fish/shellfish consumed most often, 2025
- Graph 6: fish/shellfish also consumed, 2025
- Subtle year-over-year fish consumption declines
- Graph 7: at-home fish consumption, 2025
- Moderate declines in shellfish
- Graph 8: at-home shellfish consumption, 2025
- Changes in fish/shellfish consumption
- Fish and shellfish represent low-stakes exploration for younger consumers
- Graph 9: reasons for increasing fish/shellfish intake, by generation, 2025
- Expenses are a clear hurdle
- Graph 10: reasons for decreasing fish/shellfish consumption, 2025
- Changes in usual fish/shellfish purchase habits
- Balance between cost-savings and indulgence
- Graph 11: changes in fish/shellfish purchase habits, 2025
- Private label momentum among younger consumers
- Graph 12: changes in fish/shellfish purchase habits, by generation, 2025
- Interest in brand initiatives
- Empower consumers with knowledge (and the occasional shortcut)
- Graph 13: interest in brand initiatives, 2025
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APPENDIX
- Market definition
- Market size methodology
- Consumer research questions
- Consumer research methodology
- Generations
- Forecast methodology
- Forecast fan chart methodology
- Sales and forecast of fish and shellfish at inflation-adjusted prices
- Sales and forecast of fresh fish and shellfish at inflation-adjusted prices
- Sales and forecast of frozen fish and shellfish at inflation-adjusted prices
- Sales and forecast of shelf-stable fish and shellfish at inflation-adjusted prices
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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