"Fish and shellfish have the power to satisfy culinary curiosity and wellness throughout different life stages, across generations and financial means."
Adriana Chychula - Food, Drink & Nutrition Analyst
Mintel’s fish and shellfish market research suggests lukewarm sales that reflect subtle engagement declines in the category. However, many consumers are maintaining their intake. This means brands have the opportunity to rebound.
Mintel’s fish and shellfish market analysis shows that quality protein and overall health benefits are key consumption motivators, which is increasing and makes it preferable to meat.
Nevertheless, fish and shellfish brands face challenges and declining consumption engagement, such as climate change impacting supply chains, evolving politics, and food safety concerns. According to Mintel’s fish and shellfish market research, brands can take the following measures to ensure continued engagement: Verify production quality and walk consumers through food safety measures to guide consumers through culinary exploration and support their health at any age.
Key Topics Analysed in this Report
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We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
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