Discover the latest Fish and Shellfish trends in the US and how they are impacting the Fish and Shellfish market. Our fish and shellfish market research report is packed with valuable insights on consumer attitudes, Fish and Shellfish market size, Fish and Shellfish market forecast and segmentation, and (different 3rd point). With this report, you’ll have the knowledge to stay ahead of the competition and keep your business growing.
Sales for fish and shellfish have struggled to keep pace with the considerable inflation seen in the past year. Yet consumers are interested in incorporating more fish and shellfish into their diet, a desire somewhat challenged by a perception of some of the products as being higher-priced proteins. Pricing strategies and incentives can offset pricey perceptions, as can messaging that reinforces the convenience and time-savings of value-added fish/shellfish options into an overall perception of value.
Brands have taken initiative to meet the call for sustainability, yet the ubiquity of these claims may have become a confusing example of white noise, a given in the minds of consumers. Messaging simplification may be what helps brands get more mileage of their efforts. In a sea often dominated by private label offerings, sustainability is a premium driver, especially among younger adults.
Read on to discover more about the Fish and Shellfish consumer market, read our US Understanding Consumer Barriers to Buying Fresh Food Online Market Report 2019, or take a look at our other Food Retail research reports.
Leading Brands in the Fish and Shellfish Market / Industry: D0ngwon, FCF Fishery Co, Nippon Suisan Kaisha, Rich Products, Tri-Union Seafoods, Conagra Brands, Aqua Star, Great American Seafood Imports, Beaver Street Fisheries, Stanley Pearlman Enterprises, Trans-Ocean, Acme Smoked Fish Corp, Ocean Beauty Seafoods, Vita Food Products, Ducktrap River of Maine, Multiexport Foods, Trident Seafoods Corporation, Seafood America.
This report, written by Billy Roberts, a leading analyst in the Food and Drink sector, delivers in-depth commentary and seafood market analysis to highlight current trends and add expert context to the numbers.
Fish and shellfish fans are conflicted: drawn to the health, taste and often premium experience the category represents, yet everyday occasions and frequency are challenged by limited perceptions of ease, versatility and predictably and price. Brands and retailers can help reshape these ideas and break down barriers with simplification, flavorful DIY preparations or even prepared options that match the desire for taste exploration with ease.
Billy Roberts
Sr. Analyst, Food and Drink
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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