“Restaurant sales increased in 2021; however, the foodservice industry is still facing hurdles on the road to recovery. While operators are streamlining menus amid labor and supply issues, innovative menus will be critical for attracting consumers to restaurants, especially while inflation erodes purchasing power and prompts consumers to cut back on spending. To win in this environment, infuse emerging ingredients in small portions to keep the price right for budgeting consumers, ensure clear menu lingo to heighten new flavor awareness, and focus on sauce and seasoning innovations that can be omitted or added with relative ease for the operator and at a diner’s preference.”
– Anna Fabbri, Flavor and Ingredient Trends Analyst
This Report looks at the following areas
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Social media is deeply integrated into consumer habits, with nearly 90% of US users reporting daily activity. The top used social media apps are also the ones consumers...
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Affordability is a double-edged sword for the quick service restaurants market, driving customer traffic yet challenging their ability to maintain their reputation amid rising costs and inflation. Varchasvi -...
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Dining habits are becoming increasingly fluid as traditional mealtimes fade, particularly among younger consumers who prioritize convenience and indulgence. During periods of economic uncertainty, more dining occasions shift...
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90% of consumers have purchased a sandwich, sub or wrap away from home over the last 12 months, underscoring the appeal of their...
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The evergreen demand for convenience, customization, and quality continues to shape the fast casual industry. 42% of diners prefer fast casual restaurants for lunch, underscoring the close ties...
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The restaurant marketing landscape in the US has evolved over the last two years, with a shift towards digital discovery and social media engagement over more traditional forms...
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