How do flavors go from a niche concern to a consumer favorite? Mintel’s market report provides the insights you need to understand flavor lifecycles in the US.Â
Key Issues Covered in this Report
- New flavor information sources
- New flavor trial locations
- Change in flavor trial and reasons for change
- Flavor attitudes and behaviors
- Interest in flavor trial by occasion
- Flavor innovation and launches in CPG and foodservice
Flavor Lifecycles – Key Takeaways
Consumers explore across channels
While in-store shopping and conventional retail channels are still the preferred flavor discovery method, those who go out of their way to find new flavors do so online. Connecting with consumers across channels can have a strong influence on when and where consumers look to try new flavors.
Snacks and beverages can reinvent flavors
While many flavors are established for mealtime occasions introducing them into fun formats can bring new life. As the line between meals and snacks continues to blur, flavor can be also be a point of familiar connection while still feeling new.
Flavor Lifecycles – Consumer Trends
Gen Z is leading new flavor trial
With half of Gen Z consumers increasing flavor trial since last year, they are not only learning about flavor but influencing flavor trends. Unlike other consumers, Gen Z are increasing trial by dining out more, particularly at fast food restaurants and are highly influenced to do so by social media.
Purchase the full report to learn more about flavor lifecycles in the US Food and Drink industries. Readers of this report may also be interested in US Trending Flavors and Ingredients in Salty Snacks Market Report.Â
Expert Analysis from an Industry Specialist
US food and drink analyst Sydney Riebe provides expert insights into flavor lifecycles in the US.
Flavor lifecycles are changing as consumers explore more in their kitchens, look to more casual occasions for trial and are influenced and inspired by social media.
Sydney Riebe
Analyst – US Food and Drink
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- Key issues covered in this report
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Executive Summary
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Consumer Insights
- Consumer fast facts
- New flavor information sources
- Graph 1: new flavor information sources, 2023
- Graph 2: new flavor information sources, by interest in trying new flavors, 2023
- Graph 3: new flavor information sources, by generation, 2023
- New flavor trial locations
- Graph 4: new flavor trial locations, 2023
- Graph 5: new flavor trial locations, by generation, 2023
- Change in flavor trial
- Reasons for trying more flavors
- Graph 6: reasons for trying more flavors, 2023
- Graph 7: reasons for trying more flavors, by interest in trying new flavors, 2023
- Reasons for trying fewer flavors
- Graph 8: reasons for trying fewer flavors, 2023
- Flavor attitudes and behaviors
- Graph 9: flavor attitudes and behaviors, 2023
- Graph 10: flavor attitudes and behaviors, by generation, 2023
- Experience and interest in flavor trial by occasion
- Graph 11: experience and interest in flavor trial by occasion, 2023
- Graph 12: experience and interest in flavor trial by occasion, 2023
- Graph 13: experience and interest in flavor trial by occasion, 2023
- Graph 14: experience and interest in flavor trial by occasion, 2023
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Competitive Strategies
- Launch activity and innovation in CPG
- Launch activity and innovation in foodservice
- Marketing and advertising
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The Market
- State of the market
- Graph 15: interest in trying new flavors, 2020-23
- Graph 16: preferred foods for new flavor trial
- Market drivers
- Graph 17: grocery budget adherence, 2023
- Graph 18: additional discretionary spending priorities, 2023
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Appendix
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