2021
9
US Food Packaging Trends Market Report 2021
2021-06-25T04:08:30+01:00
OX1047237
3695
139702
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Report
en_GB
“Food packaging has been front of mind during the COVID-19 pandemic as a vital tool for keeping food safe and stocking up in the pandemic as well as supporting consumers…

US Food Packaging Trends Market Report 2021

£ 3,695 (Excl.Tax)

Description

“Food packaging has been front of mind during the COVID-19 pandemic as a vital tool for keeping food safe and stocking up in the pandemic as well as supporting consumers making more at-home meals and snacks. Food has been a great source of pleasure in the pandemic, and packaging has played a critical role in engaging and enticing customers. Looking forward, packaging will need to attract consumers across online and in-store channels, as the adoption of online channels for food and drink shopping was accelerated by the pandemic. Attention will also shift with greater focus toward environmental issues, which have long been a factor at play for packaging. “
– Beth Bloom, Associate Director US Food and Drink Reports

This Report looks at the following areas:

  • How food packaging has responded to and been shaped by COVID-19
  • The impact of ecommerce on food packaging
  • Food packaging formats, including consumer attitudes and perceptions
  • Packaging trends related to format, size, materials and diverse claims
  • The importance of environmental responsibility in food packaging

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
    • Market context
    • Economic and other assumptions
    • COVID-19: US context
  2. Executive Summary

    • Top takeaways
    • Impact of COVID-19 on food packaging
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on food packaging, May 2021
    • Challenges and opportunities
    • COVID-19 drives many to ecommerce, as half purchase at least some food online
      • Figure 2: Online shopping for food/beverages, by key demographics, March 2021
    • When in-store, consumers weigh a range of packaging features, less so online
      • Figure 3: Important packaging elements, by location, March 2021
    • Environmental responsibility a driver for more than half of consumers
      • Figure 4: Role of environmental responsibility in shaping purchase choice, March 2021
    • Younger shoppers willing to pay more for environmentally friendly products
      • Figure 5: Attitudes toward environmentally friendly packaging, by generation, March 2021
    • Consumers largely believe environment is industry’s responsibility
      • Figure 6: Environmental responsibility, March 2021
  3. The Market – Key Takeaways

    • COVID-19 pandemic shifts the focus to food at-home
    • …and shopping online
    • Shift toward normalcy, with new priorities supported by packaging
  4. Market Factors

    • Some degree of pandemic-spurred at-home food consumption will remain
      • Figure 7: Sales of food at home and food away from home, December 2019-December 2020
    • More than half now purchase at least some food/beverages online
      • Figure 8: Online shopping for food/beverages, March 2021
      • Figure 9: Online shopping for food/beverages, by key demographics, March 2021
    • A third report buying more large packs due to COVID-19
      • Figure 10: Food packaging statements – Packaging sizes, March 2021
    • Coronavirus exposure worry dropping
      • Figure 11: COVID-19, worry about exposure to COVID-19, April 29-May 13, 2021
      • Figure 12: COVID-19 attitudes – Shopping and dining indoors, October 29-November 9, 2020 vs April 29, 2021-May 13, 2021
    • Consumer confidence is on the rise
      • Figure 13: Consumer Sentiment Index, January 2010-Feb 2021
    • Interest in both weight loss and wellness shape food priorities, packaging
    • Companies must take the lead on environmental responsibility
  5. Companies and Brands – Key Takeaways

    • Packaging must meet consumer demand for information, experience
    • Larger sizes, transparent windows and functional packaging drive interest
    • Environmental claims fall, as plastics remain primary material
    • Packaging will drive technological path forward
  6. Competitive Strategies

    • New packaging integrated into new varieties and products
      • Figure 14: Share of food launches, by launch type, 2018-21*
    • Snacks continue to lead in new packaging launches
      • Figure 15: Types of product launches, by leading categories, April 2020-March 2021
    • Bold graphics, bright colors and large images define effective packaging
    • Fun family-focused packaging with games, toys and playful features
    • Packaging showcases nostalgic brands and indulgent treats
    • Suggesting satisfaction through comfort food and health food
    • Consumers value transparency…except when they don’t
    • Pandemic drives demand for variety in pack sizes
      • Figure 16: Food packaging statements – Packaging sizes, March 2021
    • Packaging that is functional: portable, resealable, microwavable
    • Functional packaging often found in pouches and closures
  7. Market Opportunities

    • Online and multi-channel retailing will increasingly shape how consumers shop, engage with packaging
    • Smart labels and NFC chips bring technology, interactivity into packaging
    • A renewed, revitalized commitment to environmentalism
      • Figure 17: Share of food launches, by packaging material, 2018-21*
    • Eco-friendly programs and products
    • Refillable containers and bulk packaging will return…in time
  8. The Consumer – Key Takeaways

    • In-store, consumers factor more packaging features into choice
    • Core nutrition and health information is key for in-store packaging
    • Half of online shoppers turn to brands they would buy in-store
    • Environmental engagement high by many measures
    • Two-thirds hold manufacturers responsible for eco-friendly choices
  9. Important Food Packaging Features

    • In-store, consumers factor more packaging features into product choice
    • Core nutrition, health and preparation information key for packaging
    • Six in 10 factor in environmental responsibility when in-store
    • Resealability and portion control valued at home
      • Figure 18: Important packaging elements, by location, March 2021
    • Nutrition information
    • Nutrition information and health benefits weighed more heavily by women
      • Figure 19: Important packaging elements – Clear nutritional information, by gender, March 2021
      • Figure 20: Important packaging elements – Advertises health benefits, by gender, March 2021
    • Gen X and older most interested in nutrition, health information
      • Figure 21: Important packaging elements – Clear nutritional information, by generation, March 2021
      • Figure 22: Important packaging elements – Advertises health benefits, by generation, March 2021
    • Parents pay more attention to nutrition information online and at home
      • Figure 23: Important packaging elements – Clear nutritional information, by parental status, March 2021
      • Figure 24: Important packaging elements – Advertises health benefits, by parental status, March 2021
    • Portability and durability
    • Generation durable and portable
      • Figure 25: Important packaging elements – Durable, by generation, March 2021
      • Figure 26: Important packaging elements – Portable, by generation, March 2021
  10. Food Packaging and Shopping Online

    • Half of online shoppers turn to brands they would buy in-store
      • Figure 27: Food packaging and shopping online, March 2021
    • When online shopping, men open to new brands, larger sizes
      • Figure 28: Food packaging and shopping online, by gender, March 2021
    • Millennials navigate online shopping space more easily, expansively
      • Figure 29: Food packaging and shopping online, by generation, March 2021
    • Parents embrace online shopping for different brands, larger sizes
      • Figure 30: Attitudes and behaviors about packaging when online shopping, by parental status, March 2021
  11. Perceptions of Food Packaging Formats

    • Packaging has strongest perceived impact on food freshness
      • Figure 31: Perceptions of food packaging formats, March 2021
  12. Environmental Responsibility Attitudes and Behaviors

    • Importance of environmental responsibility
    • Environmental responsibility impacts purchase for 56% of shoppers
      • Figure 32: Role of environmental responsibility in shaping purchase choice, March 2021
    • A third of Millennials consider environmental impact in most purchases
      • Figure 33: Role of environmental responsibility in shaping purchase choice, by generation, March 2021
    • Environmental responsibility has outsized importance among for parents
      • Figure 34: Role of environmental responsibility in shaping purchase choice, by parental status, March 2021
    • Who’s responsible for environmentally friendly choices
    • Consumers largely believe environment is industry’s responsibility
      • Figure 35: Environmental responsibility, March 2021
    • Women even more likely to expect suppliers to be responsible
      • Figure 36: Environmental responsibility, by gender, March 2021
    • Younger generation groups see responsibility shared by a range of players
      • Figure 37: Environmental responsibility, by generation, March 2021
    • Sustainability habits
    • Six in 10 place recyclable packaging in recycle bins
      • Figure 38: Sustainable food/beverage habits, March 2021
    • Women are good targets for reusing packaging
      • Figure 39: Sustainable food/beverage habits, by gender, March 2021
    • Recycling is central for Gen X, Millennials exhibit willingness for legwork
      • Figure 40: Sustainable food/beverage habits, by generation, March 2021
    • Perceptions of cost and quality
    • Few perceive price premium, some are willing to pay more
      • Figure 41: Attitudes toward environmentally friendly packaging, March 2021
    • Younger generations ready to pay more for environmental options
      • Figure 42: Attitudes toward environmentally friendly packaging, by generation, March 2021
  13. Packaging Features Seen as Environmentally Friendly

    • Recyclability leads food package features seen as environmentally friendly
      • Figure 43: Features associated with environmentally friendly packaging, March 2021
    • Older generations focused on recyclability
      • Figure 44: Features associated with environmentally friendly packaging, by generation, March 2021
  14. Appendix – Data Sources and Abbreviations

    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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