2021
9
US Food Storage and Trash Bags Market Report 2021
2021-12-03T03:03:36+00:00
OX1045027
3695
145953
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Report
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“During the pandemic, increased at-home cooking and living has driven demand for storage containers, wraps and trash bags. The category benefits from near universal penetration as consumers seek practical, functional,…

US Food Storage and Trash Bags Market Report 2021

£ 3,695 (Excl.Tax)

Description

This report provides comprehensive and current information and analysis of the food storage and trash bags market including the trash bags market trend and market size, anticipated market forecast, relevant market segmentation, and industry trends for the food storage and trash bags market in the US.

Current market landscape

Food storage and trash bag sales climbed in 2020, as at-home food preparation and consumption soared. While the $9.8 billion market benefits from near-universal penetration, functionality and value tend to drive product choice. However, interest in cutting back on plastics and pursuing more eco-friendly, sustainable lifestyles are also driving growth and innovation in some categories. Consumers 18-44 and parents are especially interested in multi-functional and eco-friendly offerings.

Future trends in the food storage and trash bag market

Future growth will hinge on how suppliers engage them and take advantage of consumer interest in healthy home living, household organization and cooking, which has also been shaped by the pandemic.

Read on to discover more about trash bag market size, read our US Online Shopping for the Home Market Report 2021, or take a look at our other House and Home Market research reports.

Quickly understand

  • Major drivers and trends in the food storage and trash bag market.
  • How the food storage and trash bag market has responded to, and been shaped by COVID-19.
  • Food storage and trash bag trends in terms of materials, functionality, eco-friendly qualities and other innovations.
  • Consumer behaviors, attitudes and perceptions in relationship to shopping and usage of food storage products, wraps and trash bags.

Covered in this report

Brands include: YouTube, Instagram, TikTok, Rank Group Limited, Clorox Company, Glad, SC Johnson, Ziploc, Hefty, Great Value, Arm & Hammer, Fabuloso, Febreze, Signature Select, Reynolds Wrap, Lunchskins, Abeego, FineDine, Amazon, Bed Bath & Beyond, Essos, Rubbermaid, Prep Natural, Ovie, Silo, PantryOn, Dixie, Target, Walmart, Costco, Sam’s Club, Amazon, TJ Maxx, Macy’s, Grove Collaborative.

Expert analysis from a specialist in the field

This report, written by Jennifer White Boehm, a leading analyst in the Beauty, Personal Care, Household and Health Reports sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

During the pandemic, increased at-home cooking and living has driven demand for storage containers, wraps and trash bags. The category benefits from near universal penetration as consumers seek practical, functional, high-value products to support cooking, food preparation, trash disposal and home organization. Opportunity and innovation lie, however, in engaging younger consumers and parents with more eco-friendly, plastic-free and reusable products and integrating these into wider healthy, sustainable living trends.
Jennifer White Boehm, Associate Director, Finance Reports
Jennifer White Boehm
Director, Beauty, Personal Care, Household and Health Reports

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
    • Market context
    • Economic and other assumptions
    • COVID-19: US context
  2. Executive Summary

    • Top takeaways
    • 2020 sales surge for $9.8 billion category, but temperate growth follows
      • Figure 1: Total US sales and fan chart forecast of food storage and trash bags, at current prices, 2016-25
    • Impact of COVID-19 on food storage and trash bags
      • Figure 2: Short-, medium- and long-term impact of COVID-19 on food storage and trash bags, October 2021
    • Market Challenges
    • Trash bags and plastic food bags face challenges, lose share to food storage containers
      • Figure 3: Share of US retail sales of food storage and trash bags, by segment, 2019 and 2021
    • Rips and odors challenge trash bags, opportunity for more durable eco-friendly ones
      • Figure 4: Attitudes towards trash bags, July 2021
    • Market Opportunities
    • Opportunities with premium, eco-friendly and home storage, especially with parents
      • Figure 5: Attitudes toward responsibility for eco-friendly options, premium products and usage, for all and parents, July 2021
    • Younger consumers and parents open to try new brands, seek innovative products
      • Figure 6: Select attitudes toward shopping for food storage and trash bags, by age and parental status, July 2021
    • Reusable product usage – and growth opportunity – strong with 18-44 year olds, parents
      • Figure 7: Reusable food storage product usage, by age and parental status, July 2021
  3. The Market – Key Takeaways

    • Pandemic drives jump in sales, with return to slow growth projected
    • Trash bag comprises largest segment, food storage is faster growing
    • Other retailers dominate and grow share from 2019-21
    • Concern with COVID-19 drives at-home food consumption
    • Some improvements to economy, but uncertainty persists
    • Concern with plastics and holistic wellness trends shape demand
  4. Market Size and Forecast

    • Sales jump in 2020, but more moderate growth forecast beyond
      • Figure 8: Total US sales and fan chart forecast of food storage and trash bags, at current prices, 2016-25
      • Figure 9: Total US retail sales and forecast of food storage and trash bags, at current prices, 2016-26
  5. Market Breakdown

    • Trash bag comprises largest segment, food storage is faster growing
      • Figure 10: Share of US retail sales of food storage and trash bags, by segment, 2019 and 2021
      • Figure 11: Total US retail sales of food storage and trash bags, by segment, at current prices, 2019 and 2021
    • Other retailers dominate and grow share from 2019-21
      • Figure 12: Total US retail sales of food storage and trash bags, by channel, at current prices, 2019 and 2021
  6. Market Factors

    • In September 2021, over half are “worried” about COVID-19 exposure
      • Figure 13: COVID-19 exposure concern, March 2020-September 2021
    • Pandemic increased at-home food consumption
      • Figure 14: Monthly sales of food at home and food away from home, January 2019-July 2021
    • Over half of Millennials report increased cooking in the past year
      • Figure 15: Change in cooking frequency in the past year, by generation, July 2021
      • Figure 16: Change in baking frequency, by generation, July 2021
    • Some improvements to economy, albeit shrouded in uncertainty
      • Figure 17: US. Unemployment, January 2019–June 2021
      • Figure 18: U.S. Consumer Confidence, January 2019–July 2021
    • Concern with plastics and holistic wellness trends shape demand
    • Weight loss, portion control and food prep trends
  7. Companies and Brands – Key Takeaways

    • Rank and Clorox command 40% of MULO sales, build share from 2020-21
    • Functional claims lead in mainstream promotion
    • Offering cooking resources, presenting products as multi-use
    • Framing products as part of sustainable, eco-friendly lifestyle
    • Organization, design and smart containers
  8. Market Share of Food Storage and Trash Bags

    • Market leaders – Rank and Clorox – build share from 2020-21
    • Sales of food storage and trash bags by company
      • Figure 19: Multi-outlet sales of food storage and trash bags, by leading companies, rolling 52 weeks 2020 and 2021
  9. Competitive Strategies

    • Functional claims rule as performance comes first
    • Strong seals and no spills for plastics wraps and containers
      • Figure 20: Glad Press’n Seal, 2021
      • Figure 21: Ziploc, Black Widow sponsorship, 2021
    • For trash bags: leak protection and odor control, especially using cross-branding
    • Highlighting many uses of products for organization, storage and crafts
      • Figure 22: Ziploc bags used for masks and care packages, March 2020
      • Figure 23: Ziploc bags used for STEM projects, March 2020
      • Figure 24: Ziploc accessory bags, 2020
    • Reynolds Wrap offers range of online resources for at-home cooking
      • Figure 25: Abeego pesto recipe and Glad peach storage instructions, 2021
      • Figure 26: Reynolds Wrap, contest and recipes, 2021
  10. Market Opportunities

    • Online engagement and multi-channel retailing are transforming market
    • Connecting food storage to holistic home, health, wellness trends
      • Figure 27: Lunchskins, “a life less plastic”, instagram page, 2021
      • Figure 28: Lunchskins, “Green is everyone’s color,” Instagram page, 2021
      • Figure 29: Lunchskins, cross-promotion of BFY, sustainable brands and healthy snacks, Instagram page
      • Figure 30: Abeego Instagram posts on “breathable” wraps and product re-use, September 2021
    • Innovations in functionality and design
    • Functionality is prized first… other qualities can follow
      • Figure 31: FineDine Brand containers, 2020-21
      • Figure 32: BergHoff smart seal food containers
    • Opportunities for more colors, designs and personal touches
      • Figure 33: Glad ForceFlex bags, in bright colors, 2020
      • Figure 34: Lunchskins fabric pouches in different colors, 2021
      • Figure 35: Essos – Stackable glass cylinders, 2020
    • Optimizing kitchen organization, portability and meal prep
      • Figure 36: Rubbermaid, Easy Find meal prep containers, September 2021
      • Figure 37: Prep Natural, Instagram testimonials
      • Figure 38: Lunchskins, with lunchbox organization system, September 2021
    • More eco-friendly materials and sustainability claims – short and long term
    • Smart storage systems in development offer glimpse of future
      • Figure 39: Ovie Smarterware system, prototype overview, 2018
  11. The Consumer – What You Need to Know

    • Overall penetration is near universal, with disposable products leading
    • Unscented trash bags lead, but use of scented products grows
    • Brand allegiance is fairly strong, but consumers seek value too
    • Eco-friendly attitudes shape demand, but suggest challenges
    • In food storage, BPA-free, reusable and glass products on the rise
    • Consumers want trash bags that resist rips and contain smells
  12. Food Storage and Trash Bag Product Usage

    • Overall penetration is near universal, led by disposable products
      • Figure 40: Food storage product usage, January 2019 and July 2021
    • Reusable items, especially glass jars, grow in popularity
      • Figure 41: Food storage product usage, January 2019 and July 2021
    • Women over-index for range of food storage products
      • Figure 42: Select food storage product usage, by gender, July 2021
    • Those aged 55+ embrace disposables, those 18-44 seek reusable options
      • Figure 43: Select food storage product usage, by age, July 2021
    • Interest in scented trash bags higher among those under 55
      • Figure 44: Trash bag product usage, by age, July 2021
    • Parents show high interest in reusable wraps and bags
      • Figure 45: Lunchskins, Mother’s Day, Instagram page
      • Figure 46: Food storage product usage, by parental status, July 2021
    • Parents value scented trash bags
      • Figure 47: Food storage product usage, by parental status, July 2021
  13. Retailers Shopped

    • Purchases often included on grocery lists, shift online seen with COVID-19
      • Figure 48: Retailers shopped for food storage products, July 2021
    • 25-34 year olds more likely to use dollar, discount and specialty stores
      • Figure 49: Retailers shopped for food storage products, for 25-34 year olds vs all, July 2021
    • Parents embrace online shopping range of products
      • Figure 50: Online retailers shopped for food storage products, by parental status, July 2021
  14. Attitudes toward Shopping

    • Brand allegiance is fairly strong, but consumers still seek value
      • Figure 51: Attitudes toward shopping for food storage and trash bags, July 2021
    • Consumers 55+ stick to familiar, younger consumers open to innovation
      • Figure 52: Select attitudes toward shopping for food storage and trash bags, by age, July 2021
    • Parents are game to try new products, spend more for eco-friendly ones
      • Figure 53: Select attitudes toward shopping for food storage and trash bags, by parental status, July 2021
  15. Attitudes on Usage, Eco-friendly products, Brands

    • Consumers expect companies to take lead on eco-friendly options
      • Figure 54: Attitudes toward responsibility for eco-friendly options, premium products and usage, July 2021
    • Men ready to spend more for premium products
      • Figure 55: premium products worth the extra cost, by gender, July 2021
    • Parents use food storage for range of organizational household needs
      • Figure 56: Attitudes toward responsibility for eco-friendly options, premium products and usage, by parental status, July 2021
  16. Attitudes on Trash Bag Usage and Performance

    • Rips and odors among challenges for trash bags
      • Figure 57: Attitudes towards trash bags, July 2021
    • Men show concern with odor, are more critical of eco-friendly trash bags
      • Figure 58: Attitudes towards trashbags, by gender, July 2021
    • Parents use trash bags more widely, have more frustrations
      • Figure 59: Attitudes towards trash bags, by parental status, July 2021
  17. Attitudes toward Food Storage and Organization

    • Products can address desires for organization, sustainability, portability
      • Figure 60: Attitudes toward food storage and organization, July 2021
    • Men seek more portable options, women more support with organization
      • Figure 61: Attitudes toward food storage and organization, by age and gender, July 2021
    • Parents want chemical-free plastics and more portable options
      • Figure 62: Attitudes toward food storage and organization, by parental status, July 2021
  18. Attributes Sought in Trash Bags

    • Function claims – especially durability – drive consumer choice
      • Figure 63: Attributes sought in trash bags, July 2021
    • Women weigh a greater number and range of attributes
      • Figure 64: Attributes sought in trash bags, by gender, July 2021
    • Younger consumers seek multi-functional products with more attributes
      • Figure 65: Attributes sought in trash bags, by age, July 2021
    • Parents seek trash bags with a wide range of attributes beyond durability
      • Figure 66: Attributes sought in trash bags, by parental status, July 2021
  19. Appendix – Data Sources and Abbreviations

    • The Market
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms
  20. Appendix – The Market

      • Figure 67: Total US retail sales and forecast of food storage and trash bags, at inflation-adjusted prices, 2016-26
      • Figure 68: Total US retail sales and forecast of plastic food bags, at current prices, 2016-21
      • Figure 69: Total US retail sales and forecast of plastic food bags, at inflation-adjusted prices, 2016-21
      • Figure 70: Total US retail sales and forecast of aluminum foil, at current prices, 2016-21
      • Figure 71: Total US retail sales and forecast of aluminum foil, at inflation-adjusted prices, 2016-21
      • Figure 72: Total US retail sales and forecast of plastic wrap, at current prices, 2016-21
      • Figure 73: Total US retail sales and forecast of plastic wrap, at inflation-adjusted prices, 2016-21
      • Figure 74: Total US retail sales and forecast of waxed paper, at current prices, 2016-21
      • Figure 75: Total US retail sales and forecast of waxed paper, at inflation-adjusted prices, 2016-21
      • Figure 76: Total US retail sales and forecast of trash bags, at current prices, 2016-21
      • Figure 77: Total US retail sales and forecast of trash bags, at inflation-adjusted prices, 2016-21
      • Figure 78: US supermarket of food storage and trash bags, at current prices, 2016-21
      • Figure 79: Total US retail sales of food storage and trash bags, through other retail channels, at current prices, 2016-21
  21. Appendix – Companies and Brands

      • Figure 80: Multi-outlet sales of plastic food bags, by leading companies, rolling 52 weeks 2020 and 2021
      • Figure 81: Multi-outlet sales of aluminum foil, by leading companies, rolling 52 weeks 2020 and 2021
      • Figure 82: Multi-outlet sales of plastic wrap, by leading companies, rolling 52 weeks 2020 and 2021
      • Figure 83: Multi-outlet sales of waxed paper, by leading companies, rolling 52 weeks 2020 and 2021
      • Figure 84: Multi-outlet sales of trash bags, by leading companies, rolling 52 weeks 2020 and 2021

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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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