US Foodservice Alcohol Trends Report 2022
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“The experience on-premise drinks provide to consumers will provide a buffer as the foodservice alcohol market battles inflation headwinds and at-home alcohol consumption. As consumers navigate permanently changed yet uncertain schedules, they are looking to restaurants and bars to treat themselves, and operators can provide them with the opportunity to unwind and indulge.”
– Varchasvi, Analyst, US Foodservice and Mintel Menu Insights
This Report looks at the following areas:
- Anticipated changes in consumer behavior post-pandemic
- The impact of socioeconomic factors on consumer behavior and foodservice alcohol sales
- Consumer interest in upcoming foodservice alcohol trends
Collapse All
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Overview
- What you need to know
- This Report looks at the following areas
- Definition
- Market context
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Executive Summary
- Top takeaways
- Market overview
- Figure 1: Total US retail sales and forecast of foodservice alcohol, at current prices, 2017-2027
- Figure 2: Category outlook, 2022-27
- Opportunities and challenges
- Leave the choice between indulging and cutting back to the consumers
- Figure 3: Alcoholic drink interest, 2022
- Consumers are seeking convenience and ease, but will pay for the premium experience
- Figure 4: Alcohol ordering attitudes, 2022
- Elevate the dining experience with alcohol pairings
- Figure 5: Alcohol ordering motivators, by select demographics, 2022
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Market Size and Forecast
- AFH alcohol recovering despite inflation
- Figure 6: Total US retail sales and forecast of foodservice alcohol, at current prices, 2017-2027
- Figure 7: Total US sales and forecast of market, at current prices, 2017-27
- AFH alcohol recovering despite inflation
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Market Factors
- Interest in dining out remains strong despite inflation, yet drink budgets may suffer
- Figure 8: Consumers’ financial health, 2022
- Focus on mental health furthers reduced drinking in young adults
- Consumers are fatigued…
- …and treating oneself at home is convenient
- Interest in dining out remains strong despite inflation, yet drink budgets may suffer
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Competitive Strategies and Market Opportunities
- Uniquely flavored cocktails will drive traffic
- Figure 9: Outback Steakhouse’s Spicy Mango Rita, 2022
- Figure 10: Taco Cabana’s Spicy Mango Rita, 2022
- Leverage the social atmosphere of brunch as a drinking occasion
- Figure 11: Cebu’s Sorbet Mimosa Flight, 2022
- Social listening can help anticipate trends and demands
- Figure 12: Google searches, October 2020-22
- RTD inclusions can help deliver on consistency
- Figure 13: Menu mentions for hard seltzers, Q2 2019 – Q2 2022
- Automation is revolutionizing bartending
- Figure 14: Makr Shakr’s Toni robot, 2022
- Uniquely flavored cocktails will drive traffic
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The Foodservice Alcohol Consumer – Fast Facts
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Alcohol Consumption Frequency
- Consumers are unwinding by drinking more frequently
- Figure 15: Consumption frequency, 2021-22
- Despite new at-home drinking behaviors, consumers rely on restaurants and bars
- Figure 16: Ordering frequency, 2022
- Figure 17: Alcoholic ordering frequency and consumption, 2022
- Consumers are unwinding by drinking more frequently
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Alcohol Consumption Occasions
- Beer risks losing out to cocktails, seltzers
- Figure 18: Alcohol consumption occasions, 2022
- Consumers are drawn to flavor and format variety
- Figure 19: Alcohol consumption, by ordering behavior, 2022
- Beer risks losing out to cocktails, seltzers
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Alcohol Ordering Behaviors
- Boost new drinks/flavors with happy hours
- Figure 20: Alcohol ordering behaviors, 2022
- Women more likely to experiment
- Figure 21: Alcohol ordering behaviors, by gender, 2022
- Introduce unique flavors with a touch of the familiar
- Figure 22: Alcohol ordering behaviors, by age, 2022
- Boost new drinks/flavors with happy hours
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Alcohol Ordering Motivators
- Word-of-mouth is crucial to alcohol consumers
- Figure 23: Alcohol ordering motivators, 2022
- For women, treating themselves is about taking a break
- Figure 24: Alcohol ordering motivators, by gender, 2022
- Older consumers will splurge on elevated dining experiences
- Figure 25: Alcohol ordering motivators, by age, 2022
- Word-of-mouth is crucial to alcohol consumers
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Alcoholic Drink Interest
- Balance and indulgence can coexist on the menu
- Figure 26: Alcoholic drink interest, 2022
- Figure 27: Lower-calorie version of Dewey Crush, 2022
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- Figure 28: Pulp Culture’s BUILD aimed at post-workout indulgence, 2022
- Figure 29: TURF Analysis – Drink interest, 2022
- Choice variety is important to women
- Figure 30: Alcoholic drink interest, by gender, 2022
- Quality not quantity for younger consumers
- Figure 31: Alcoholic drink interest, by age, 2022
- Balance and indulgence can coexist on the menu
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Alcohol Ordering Attitudes
- At-home drinking to remain steady post-pandemic
- Figure 32: Alcohol ordering attitudes, 2022
- Novel experiences will attract consumers to drink on-premise
- Figure 33: Alcohol ordering attitudes, 2022
- The at-home bar cannot replace the on-premise bar
- Figure 34: Alcohol ordering attitudes, 2022
- Younger consumers may choose convenience more often than premium quality
- Figure 35: Alcohol ordering attitudes, by age, 2022
- At-home drinking to remain steady post-pandemic
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Appendix – Data Sources and Abbreviations
- Data sources
- Sales data
- Forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
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Appendix – The Market
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- Figure 36: Total US sales and forecast of foodservice alcohol, at inflation-adjusted prices, 2017-27
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Appendix – The Consumer
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- Figure 37: Table – TURF Analysis – Drink interest, 2022
- Methodology
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