US Foodservice Alcohol Trends Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s US Foodservice Alcohol Trends Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest alcohol market research, trends and consumer behaviours affecting your business. Get a 360° view of the US foodservice alcohol market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• Alcohol consumption frequency and consumption occasions by alcohol type.
• Reasons for ordering alcoholic beverages from bars/restaurants.
• Interest in types of alcoholic beverages available at bars/restaurants.
• On-premise alcohol-related attitudes.

Foodservice Alcohol Market

The experience of drinking alcohol at a bar or restaurant encompasses a multitude of reasons and occasions. Many partake in alcohol occasions away from home as a way to treat themselves and look to alcoholic beverages as a way to help them socialise and celebrate.

• Foodservice alcohol trends US: 52% of consumers drink alcohol to treat themselves.

Foodservice Alcohol Trends, Challenges and Opportunities

Consumers want value through price and quality

Fair pricing is the most important factor considered by far when consumers purchase alcoholic drinks at bars and restaurants. Indicators of quality such as the use of unique ingredients and branded alcohol can help offset pricing concerns.

• Alcoholic beverage consumption: 56% of alcohol drinkers agree that fair prices are important when buying alcoholic beverages.

Shifts in alcohol perceptions

Younger consumer’s perceptions of alcohol are evolving to encompass health and wellness trends. Utilising healthy ingredients in cocktails is more appealing than marketing low-calorie drinks. More low and no-alcohol alternatives will further appeal to consumers interested in making more informed choices.

• Alcoholic beverage statistics: 28% of consumers are interested in cocktails made with healthy ingredients.

Purchase our US Foodservice Alcohol Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our A Year of Innovation in Beer and Cider 2024, or our range of Alcoholic Drinks Market Research.

Brands Featured in the Full Report

Outback, Balthazar, Lilly’s, Starbucks, Applebee’s, Yellow King Brews, Liberty Station, First Watch.

Additional Features Included with Your Purchase

• Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
• Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
• Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
• Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
• Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights from a Drinks Analyst

This report, written by Pooja Lal, a leading research analyst, delivers in-depth commentary and analysis to highlight the foodservice alcohol trends and add expert context to the numbers.

While fair pricing takes priority when it comes to ordering alcoholic beverages AFH, consumers still value the social and celebratory aspects FS alcohol provides.

Pooja Lal
Food and Drink Analyst