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Report
en_GB
While the percent of consumers not engaged with foodservice coffee/tea has declined in recent years, consumers are pulling back slightly on variety (in beverage choices, in location choices) indicating an…
US
Foodservice
Coffee
Tea and Other Hot Drinks
simple
US Foodservice Coffee and Tea Market Report 2025
"For foodservice operators, weathering volatility in the coffee/tea market will demand intentionality in the details that differentiate away from home experiences from at home ones."
The US Foodservice Coffee and Tea Market shows over 86% consumer engagement with away-from-home purchases, though consumers are pulling back slightly on variety in both beverage choices and location visits from 2024 to 2025. The forecast for 2025 highlights a volatile value environment requiring operators to differentiate through menu diversification, digital solutions, and personalized experiences to navigate pricing pressures and maintain consumer engagement. Operators must adapt to these changing dynamics to maintain a competitive edge in the growing Foodservice Coffee Market and Foodservice Tea Market.
US Foodservice Coffee and Tea Market Trends
Younger generations, like Gen Z and Millennials, are driving increased engagement towards exploration, trying different varieties of coffee and tea choices, seeking new experiences and personalized options within the Coffee and Tea Market.
Older generations prioritize convenience and affordability as primary location selection factors, while showing lower interest in customization and premium options compared to younger cohorts, creating new opportunities in the Foodservice Coffee and Tea Market.
Innovation is expanding beyond traditional coffee/tea with operators introducing alternative caffeinated beverages, refreshers, matcha beverages, tea coolers, and dirty sodas, diversifying Foodservice Coffee and Tea Market Size.
Digital engagement, including mobile ordering and loyalty programs, is becoming more important for building customer loyalty and enhancing the consumer experience.
About The Report
The US Foodservice Coffee and Tea Market Report 2025 provides valuable insights into the Foodservice Coffee and Tea Market in the US, including consumer behavior trends, market dynamics, and strategic predictions for 2025. It explores key factors influencing purchasing decisions, such as the shift toward personalized and premium offerings, the rise of non-coffee beverages, and the increasing importance of digital engagement. The Foodservice Coffee and Tea Market Report covers various consumer segments, including generational preferences and regional differences, and includes data on market drivers like pricing volatility and supply chain challenges. Operators, beverage manufacturers, marketers, and anyone involved in the foodservice industry will benefit from this report by gaining a deeper understanding of evolving consumer preferences and strategies for adapting to market shifts. This report also provides valuable insights which can assist in identifying opportunities to increase Foodservice Coffee and Tea Market Share and Foodservice Coffee and Tea Market Size, helping businesses make informed decisions in this dynamic market.
Key Topics Analyzed in the Report
Trended away from home coffee/tea purchases (locations and beverages)
Foodservice coffee consumption frequency compared to last year, and reasons for buying more/less frequently
Reasons for choosing a specific coffee/tea shop
Foodservice coffee/tea motivators
Associations with different foodservice coffee/tea drinks
Starbucks embraces its secret menu as a route to hyper-LTO’s and customer connection
APPENDIX
Market definition
Consumer research questions
Consumer research methodology
Generations
Abbreviations and terms
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