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US Foodservice Coffee and Tea Market Report 2025

US Foodservice Coffee and Tea Market Report 2025

Market Intelligence Reports Foodservice Coffee Tea and Other Hot Drinks US

US Foodservice Coffee and Tea Market Analysis

The US Foodservice Coffee and Tea Market shows over 86% consumer engagement with away-from-home purchases, though consumers are pulling back slightly on variety in both beverage choices and location visits from 2024 to 2025. The forecast for 2025 highlights a volatile value environment requiring operators to differentiate through menu diversification, digital solutions, and personalized experiences to navigate pricing pressures and maintain consumer engagement. Operators must adapt to these changing dynamics to maintain a competitive edge in the growing Foodservice Coffee Market and Foodservice Tea Market.

US Foodservice Coffee and Tea Market Trends

Younger generations, like Gen Z and Millennials, are driving increased engagement towards exploration, trying different varieties of coffee and tea choices, seeking new experiences and personalized options within the Coffee and Tea Market.

Older generations prioritize convenience and affordability as primary location selection factors, while showing lower interest in customization and premium options compared to younger cohorts, creating new opportunities in the Foodservice Coffee and Tea Market.

Innovation is expanding beyond traditional coffee/tea with operators introducing alternative caffeinated beverages, refreshers, matcha beverages, tea coolers, and dirty sodas, diversifying Foodservice Coffee and Tea Market Size.

Digital engagement, including mobile ordering and loyalty programs, is becoming more important for building customer loyalty and enhancing the consumer experience.

About The Report

The US Foodservice Coffee and Tea Market Report 2025 provides valuable insights into the Foodservice Coffee and Tea Market in the US, including consumer behavior trends, market dynamics, and strategic predictions for 2025. It explores key factors influencing purchasing decisions, such as the shift toward personalized and premium offerings, the rise of non-coffee beverages, and the increasing importance of digital engagement. The Foodservice Coffee and Tea Market Report covers various consumer segments, including generational preferences and regional differences, and includes data on market drivers like pricing volatility and supply chain challenges. Operators, beverage manufacturers, marketers, and anyone involved in the foodservice industry will benefit from this report by gaining a deeper understanding of evolving consumer preferences and strategies for adapting to market shifts. This report also provides valuable insights which can assist in identifying opportunities to increase Foodservice Coffee and Tea Market Share and Foodservice Coffee and Tea Market Size, helping businesses make informed decisions in this dynamic market.

Key Topics Analyzed in the Report

Trended away from home coffee/tea purchases (locations and beverages)
Foodservice coffee consumption frequency compared to last year, and reasons for buying more/less frequently
Reasons for choosing a specific coffee/tea shop
Foodservice coffee/tea motivators
Associations with different foodservice coffee/tea drinks
Foodservice coffee/tea ordering behaviors
Foodservice coffee/tea attitudes

Report Attributes	Details
Published Date	September 2025
Data Range	2000 – 2030
Measurement Metrics	Revenue in US $
Country Focus	United States of America (USA)
Consumer Data	1,720 internet users aged 18+, May 2025
Number of Pages	65
Market Segmentation	Regular Hot Brewed Coffee, Iced Tea, Hot Specialty Coffee, Iced Specialty Coffee, Cold Brew Coffee, Frozen Blended Coffee, Nitro Coffee, Specialty Tea Drinks, Bubble Tea, Kombucha, Refreshers.
Leading Companies	Starbucks, McDonald’s, Dunkin’ Donuts, Panera Bread, Dutch Bros, Einstein Bros Bagels, and Philz Coffee.

Meet the Expert Behind the Analysis

This report was written by Kelsey Girard. Kelsey joined Mintel in 2022 as a US Food and Drink Analyst. Kelsey uses her expertise to identify changing consumer behavior, industry trends, and innovation across packaged food and drink categories. Kelsey has a B.A. in Nutrition with a concentration in Food Studies and Business from the College of St. Benedict in Minnesota.

For foodservice operators, weathering volatility in the coffee/tea market will demand intentionality in the details that differentiate away from home experiences from at home ones.

Kelsey Girard

Senior Food & Drink Analyst

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EXECUTIVE SUMMARY
- What you need to know
- Market predictions
- What consumers want & why
- Opportunities
- Continue to foster exploration as an AFH differentiator
- Graph 1: reasons for buying more coffee drinks at foodservice locations this year, 2025
- As prices rise, both value and values come into greater picture
- Graph 2: foodservice coffee/tea attitudes, value and quality – NET – Any Agree, by generation, 2025
- Gen X and Baby Boomers more calculated needs are there for the meeting
- Graph 3: motivators to order coffee/tea from a foodservice location more often, by generation, 2025
- Graph 4: reasons for choosing a particular foodservice location for coffee/tea, by generation, 2025
- Variety extends dayparts and occasions, and should extend beyond just drink menus for younger gens
- Graph 5: foodservice coffee/tea ordering behaviors, by generation, 2025
MARKET DYNAMICS
- Market context
- Market drivers
- Coffee prices continue to face challenges, highlighting importance of foodservice menu versatility
- Graph 6: global price of coffee, other Mild Arabica, US cents per pound, monthly, not seasonally adjusted, 2000-March 2025
- Within coffee/tea, foodservice will feel the squeeze of heightened prices first
- Graph 7: expected change in habits if the price of coffee went up, by financial situation, 2025
- Balancing demands for speed and technology with the desires for connection and atmosphere
- Graph 8: foodservice coffee/tea attitudes, 2025
- Starbucks faces friction with workforce
- Graph 9: foodservice coffee/tea attitudes – staff recommendations, 2025
- Dutch Bros continues to grow, highlighting how the mobile ordering/drive-thru model can succeed
- Einstein Bros looks to ‘Elevate the Morning’
- Private equity and M&A’s heat up in the coffee sector
CONSUMER INSIGHTS
- Consumer fast facts
- Away from home coffee/tea purchases
- At home coffee eats into away from home visits
- Graph 10: trended coffee and tea foodservice visitation, 2023-25
- Graph 11: repertoire of AFH coffee/tea purchase location, 2025
- Generations and life stages seek experiences of different speeds
- Graph 12: coffee and tea foodservice visitation, by generation, 2025
- Beverage variety loses some momentum, mirroring at-home coffee trends
- Graph 13: repertoire of AFH coffee and tea purchases, 2025
- Graph 14: trended AFH coffee and tea purchases, 2023-25
- Strategize menu variety to diversify AFH experiences
- Graph 15: AFH coffee and tea purchases, by generation, 2025
- Foodservice coffee consumption frequency compared to last year
- Prioritize current engagement maintenance
- Graph 16: reported change in foodservice (eg coffee shop, fast food restaurant) coffee purchases compared to last year, 2025
- Keep things fun and novel for younger patrons
- Graph 17: reported change in foodservice (eg coffee shop, fast food restaurant) coffee purchases compared to last year, by generation, 2025
- Bearish behaviors present, but some struggling have found value sweet spot
- Graph 18: reported change in foodservice (eg coffee shop, fast food restaurant) coffee purchases compared to last year, by generation, 2025
- Reasons for buying coffee AFH more/less frequently
- Expansion lies in exploration rather than repetition
- Graph 19: reasons for buying more coffee drinks at foodservice locations this year, 2025
- Loyalty programs can connect the dots between exploration and routine for 45+ crowd
- Graph 20: reasons for buying more coffee drinks at foodservice locations this year, by age, 2025
- Highlight value solutions while reminding of novelty of AFH solutions
- Graph 21: reasons for buying fewer coffee drinks at foodservice restaurant locations this year, 2025
- Reasons for choosing a specific coffee/tea shop
- Convenience is king, but losing importance
- Graph 22: reasons for choosing a particular foodservice location for coffee/tea, 2025
- Smaller details of importance emerge with younger Gens as points of differentiation
- Graph 23: reasons for choosing a particular foodservice location for coffee/tea, by generation, 2025
- Chain coffee experiences aren’t a one size fits all experience
- Graph 24: reasons for choosing a particular foodservice location for coffee/tea, by area, 2025
- Foodservice coffee/tea motivators
- Keep pace with evolving definitions of value and intentionality
- Graph 25: motivators to order coffee/tea from a foodservice location more often, 2025
- Gen X showcases loyalty is there for the earning
- Graph 26: motivators to order coffee/tea from a foodservice location more often, by generation, 2025
- Urban consumers seek out a more robust, intentional experience
- Graph 27: motivators to order coffee/tea from a foodservice location more often, by area, 2025
- Associations with different foodservice coffee/tea drinks
- Don’t omit core menu items from marketing identities
- Graph 28: associations with specific coffee/tea drinks from foodservice locations, 2025
- Definitions of comfort expand
- Graph 29: associations with specific coffee/tea drinks from foodservice locations – ‘Comforting’, by generation, 2025
- Lean into little treat culture with generationally relevant positioning
- Graph 30: associations with specific coffee/tea drinks from foodservice locations – ‘An occasional treat’, by generations, 2025
- Foodservice coffee/tea ordering behaviors
- Smaller details fill in the gaps and improve accessibility
- Graph 31: foodservice coffee/tea ordering behaviors, 2025
- Build variety via food and drink pairings
- Graph 32: foodservice coffee/tea ordering behaviors, by generation, 2025
- Coffee/tea shops can be more than a morning destination
- Graph 33: foodservice coffee/tea ordering behaviors, by repertoire of AFH coffee and tea purchases, 2025
- Foodservice coffee/tea attitudes
- Identify intended points of differentiation and similarity with AFH and AH experiences
- Graph 34: foodservice coffee/tea attitudes, 2025
- The modern coffee shop experience must be as human as it is digitized
- Graph 35: foodservice coffee/tea attitudes, atmosphere and experience – NET – any agree, by generation, 2025
- Customized experiences bring a sense of control
- Graph 36: foodservice coffee/tea attitudes, atmosphere and experience – NET – any agree, by generation, 2025
- Both values and value are on the mind of younger consumers
- Graph 37: foodservice coffee/tea attitudes, value and quality – NET – Any Agree, by generation, 2025
INNOVATION AND MARKETING STRATEGIES
- Launch activity and innovation
- Matcha has its moment
- Refreshers, spritzes, and coolers oh my!
- Dirty soda blurs beverages and occasions
- Toppers and mix-ins add enhanced textural experiences
- Protein is the new cherry on top?
- Marketing and advertising
- Small town coffee shop reaches global audience with recipe transparency
- CPG coffee pop-ups blur the line between AH and AFH coffee experiences
- Dunkin’s Sabrina Carpenter collab extends beyond espresso
- Starbucks embraces its secret menu as a route to hyper-LTO’s and customer connection
APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms

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