2020
9
US Foodservice In Retail Market Report 2020
2021-01-22T03:02:22+00:00
OX987324
3695
132938
[{"name":"In-Store Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice\/in-store-foodservice"}]
Report
en_GB
“While COVID-19 has forced many retailers to scale back high-contact self-serve prepared food offerings, foodservice will emerge from the pandemic more essential than ever to grocery retailers’ long-term growth prospects…

US Foodservice In Retail Market Report 2020

£ 3,695 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of U.S Foodservice in Retail market including the behaviors, preferences and habits of the consumer.

Foodservice in retail had been a strong performer before COVID-19 and will emerge from the pandemic more essential than ever to grocery retailers’ long-term growth. But the competition for convenient meals is more intense than ever, putting a premium on even greater menu variety and but also facing even greater competition. Now is the time for retailers to explore expanded menus and ways to deliver even greater convenience and simplicity.

Quickly understand

  • The impact of COVID-19 on consumer behavior and the retail foodservice market.
  • Prepared food purchase motivations and barriers to use.
  • Shopper perceptions compared to other easy meal options.
  • Shopper interest in innovation areas.

Expert analysis from a specialist in the field

Written by John Owen, a leading analyst in the Foodservice sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While COVID-19 has forced many retailers to scale back high-contact self-serve prepared food offerings, foodservice will emerge from the pandemic more essential than ever to grocery retailers’ long-term growth prospects but will also face even greater competition. Now is the time for retailers to explore expanded menus and ways to deliver even greater convenience and simplicity.

John Owen
Associate Director – Food and Retail

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: Market context
            • Economic and other assumptions
            • Executive Summary

                • Top takeaways
                  • Market overview
                    • Impact of COVID-19 on foodservice in retail
                      • Figure 1: Short-, medium- and long-term impact of COVID-19 on foodservice in retail, month 2020
                    • Opportunities and challenges
                      • Convenience drives purchase, but experience has potential to differentiate
                        • Figure 2: Prepared food purchase motivations, September 2020
                      • Pandemic-related safety concerns weigh heavily
                        • Figure 3: Barriers to prepared food purchases, September 2020
                      • Increased usage among young purchasers points to growth potential
                        • Figure 4: Year-over-year change in prepared food purchases, by age, September 2020
                      • Beyond rotisserie chicken: younger purchasers look for variety
                        • Figure 5: Prepared and made-to-order items purchased, by age, September 2020
                      • eCommerce could be key to winning with frequent users
                        • Figure 6: Attitudes toward foodservice in retail, by usage frequency, September 2020
                    • The Market – Key Takeaways

                      • Foodservice in retail suffers as pandemic flips food spending trends
                        • Pandemic concerns continue to impact shopping behavior
                        • Market Overview

                          • Foodservice in retail suffers as pandemic flips food spending trends
                            • In-home food
                              • Figure 7: Total US retail sales and forecast of in-home food, at current prices, 2015-25
                            • Dining out
                              • Figure 8: Total US retail sales and forecast of dining out, at current prices, 2015-25
                          • Market Factors

                            • Overarching concern about virus exposure and lifestyle impact
                              • Figure 9: Coronavirus exposure and lifestyle disruption concerns – any worried, March-November 2020
                            • Desire to limit time in-store alters food and drink shopping habits
                              • Figure 10: Coronavirus lifestyle changes – online shopping, April-October 2020
                            • Comfort with in-store shopping, dining out slips as cases rise
                              • Figure 11: Comfort level with restaurant/bar patronage – very or somewhat comfortable, July-November 2020
                            • Declining cooking enthusiasm an opportunity for retail foodservice
                              • Figure 12: Enthusiasm for cooking, 2018-20
                              • Figure 13: Reasons for cooking, 2018-20
                          • Market Opportunities

                            • Beyond convenience
                              • Focus on food
                                • Create and experience
                                  • Integrate foodservice with home cooking
                                    • eCommerce an increasingly essential piece of foodservice in retail
                                    • Competitive Strategies

                                      • Blurring of grocery retail and foodservice, often with a focus on local
                                        • Making it easy to mix food service and home meal prep
                                          • Moving to prepackaged grab-and-go items
                                            • Positioning retail foodservice for a post-pandemic world
                                            • The Consumer – Key Takeaways

                                              • Most purchase prepared foods at least occasionally
                                                • Convenience drives purchase, but experience has potential to differentiate
                                                  • Supermarkets remain top choice for foodservice
                                                    • Beyond rotisserie chicken: younger purchasers look for variety
                                                      • Getting the food and price right is key to driving foodservice sales growth
                                                        • eCommerce could be key to winning with frequent users
                                                        • Prepared Food Purchase Frequency

                                                          • Most purchase prepared foods at least occasionally
                                                            • Figure 14: Prepared food purchase frequency, September 2020
                                                          • Young adults and men especially drawn to prepared foods in retail
                                                            • Figure 15: Prepared food purchase frequency, by gender and age, September 2020
                                                          • Hispanic consumers more likely to be heavy users
                                                            • Figure 16: Prepared food purchase frequency, by race and Hispanic origin, September 2020
                                                          • Increased usage among young purchasers points to growth potential
                                                            • Figure 17: Year-over-year change in prepared food purchases, by age, September 2020
                                                        • Prepared Food Purchase Motivations and Barriers

                                                          • Convenience drives purchase, but experience has potential to differentiate
                                                            • Figure 18: Prepared food purchase motivations, September 2020
                                                          • Younger shoppers more attuned to foodservice experience
                                                            • Figure 19: Prepared food purchase motivations, by age, September 2020
                                                          • Pandemic-related safety concerns weigh heavily
                                                            • Home cooking more direct competition than restaurants
                                                              • Figure 20: Barriers to prepared food purchases, September 2020
                                                          • Prepared Food Purchase Locations

                                                            • Supermarkets remain top choice for foodservice, could gain post-pandemic
                                                              • Figure 21: Prepared food purchase locations, September 2020
                                                            • Younger shoppers purchase foodservice across wider array of channels
                                                              • Figure 22: Prepared food purchase locations, by age, September 2020
                                                          • Prepared and Made-to-order Items Purchased

                                                            • Rotisserie chicken remains a prepared-food staple
                                                              • Figure 23: Prepared and made-to-order items purchased, September 2020
                                                            • Beyond rotisserie chicken: younger purchasers look for variety
                                                              • Figure 24: Prepared and made-to-order items purchased, by age, September 2020
                                                            • Lunch options key to frequent usage
                                                              • Figure 25: Prepared and made-to-order items purchased, by prepared food usage frequency, September 2020
                                                          • Prepared Food Competitive Attribute Associations – Correspondence Analysis

                                                            • Prepared foods occupy space between packaged foods and restaurants
                                                              • Figure 26: Correspondence analysis – principal map – retail and foodservice blurring, September 2020
                                                              • Figure 27: Retail and foodservice blurring, September 2020
                                                            • Methodology
                                                            • Interest in Retail Foodservice Concepts

                                                              • Getting the food and price right is key to driving foodservice sales growth
                                                                • Figure 28: Prepared food concept interest, by age, September 2020
                                                            • Attitudes toward Foodservice in Retail

                                                              • Beyond convenience: healthy and natural present opportunities
                                                                • Customizability also had appeal
                                                                  • Figure 29: Attitudes toward foodservice in retail, September 2020
                                                                • eCommerce could be key to winning with frequent users
                                                                  • Figure 30: Attitudes toward foodservice in retail, September 2020
                                                              • Appendix – Data Sources and Abbreviations

                                                                • Data sources
                                                                  • Consumer survey data
                                                                    • Abbreviations and terms
                                                                      • Abbreviations
                                                                        • Terms

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