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- US Foodservice Loyalty Consumer Report 2024
US Foodservice Loyalty Consumer Report 2024
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Consumers’ view of foodservice loyalty programs is incredibly positive, with 83% saying they make them feel valued as customers. With loyalty program membership positively impacting ordering frequency and check average, there is a significant opportunity to understand loyalty program consumers and meet their preferences.
Below, we’ve provided the core topics analyzed and hand-selected findings from this report.
Most consumers see loyalty programs as a way to save money. Dining deals or future discounts from dining drive consumer goals to save, and the result is that loyalty behaviors will invariably be impacted by menu price perceptions. Menu price increases haven’t gone unnoticed, and consumers are now more vigilant about how dining fits into their budgets in 2024.
Tipping fatigue, labor woes, and increased menu prices have created looming uncertainty about the dining experience. Even so, consumers feel more loyal to restaurants than they did a year ago. Fast food and fast casual restaurants are mainly responsible for this jump, segments where digital ordering has been front and center. Value and convenience remain the first steps toward building long-term foodservice loyalty.
Membership across all foodservice loyalty program types has increased amidst recent launches and revamps of several loyalty and subscription programs in the US foodservice industry. Inviting sign-up offers and free membership trials have driven customer acquisition and a sense of value among consumers. Coffee and tea—where frequent habits are already prevalent—saw the biggest increase.
Buy the full report and learn the “why” behind consumer foodservice loyalty growth, and how to adapt your brand to evolving consumer preferences. You may also be interested in browsing our foodservice market research.
Leading foodservice analyst Varchasvi delivers expert industry insights with this in-depth report.
Consumers seek ease and value through foodservice loyalty, opting for programs that reward their existing ordering patterns and streamline the dining experience.
Varchasvi
Research Analyst
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