Consumers’ view of foodservice loyalty programs is incredibly positive, with 83% saying they make them feel valued as customers. With loyalty program membership positively impacting ordering frequency and check average, there is a significant opportunity to understand loyalty program consumers and meet their preferences.
Below, we’ve provided the core topics analyzed and hand-selected findings from this report.
Most consumers see loyalty programs as a way to save money. Dining deals or future discounts from dining drive consumer goals to save, and the result is that loyalty behaviors will invariably be impacted by menu price perceptions. Menu price increases haven’t gone unnoticed, and consumers are now more vigilant about how dining fits into their budgets in 2024.
Tipping fatigue, labor woes, and increased menu prices have created looming uncertainty about the dining experience. Even so, consumers feel more loyal to restaurants than they did a year ago. Fast food and fast casual restaurants are mainly responsible for this jump, segments where digital ordering has been front and center. Value and convenience remain the first steps toward building long-term foodservice loyalty.
Membership across all foodservice loyalty program types has increased amidst recent launches and revamps of several loyalty and subscription programs in the US foodservice industry. Inviting sign-up offers and free membership trials have driven customer acquisition and a sense of value among consumers. Coffee and tea—where frequent habits are already prevalent—saw the biggest increase.
Buy the full report and learn the “why” behind consumer foodservice loyalty growth, and how to adapt your brand to evolving consumer preferences. You may also be interested in browsing our foodservice market research.
Leading foodservice analyst Varchasvi delivers expert industry insights with this in-depth report.
Consumers seek ease and value through foodservice loyalty, opting for programs that reward their existing ordering patterns and streamline the dining experience.
Varchasvi
Research Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
For Black consumers, restaurant decision-making is multifaceted, blending preferences for consistency, tech innovation and meaningful value. Trust in familiar chain restaurants remains strong, yet recommendations from peers heavily...
Find out more£ 3,695
Foodservice in retail continues to gain momentum, with usage frequency up over a year ago. Cost-conscious consumers are looking for convenient, freshly-prepared food at a savings versus restaurants,...
Find out more£ 3,695
A significant 76% of consumers agree it’s easier to eat at home than at restaurants, underscoring the challenge for operators to overcome the perception of dining out as...
Find out more£ 3,695
Over 70% of consumers agree that foodservice pizza is better than frozen retail pizza, putting operators in a good position to focus on delivering a well-rounded AFH pizza...
Find out more£ 3,695
As the seasons change, 3 in 4 foodservice diners make some sort of change to their fall/winter dining experiences. Comfort food leads the change, as 43% of diners...
Find out more
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
