This report examines consumers’ understanding of loyalty and value in foodservice, loyalty program features consumers care about, and strategies to make program members feel valued and exclusive. We offer insights from the report below.
With a growing variety of loyalty programs in foodservice, their uptake is set to increase in 2023, particularly as consumers become more tech-savvy. Loyalty to establishments will remain stable and tied to food/service quality, yet consumers will adapt their purchase frequency depending on where they can get the most for their dollar. Looking ahead to the next one to two years, more foodservice operators will experiment with subscription programs, and success will likely come to operators where a pre-existing routine (e.g. daily foodservice coffee consumers) exists.
The cost savings that come with loyalty programs can be especially beneficial to lower-income consumers, who may be cutting back on dining out due to inflation. To ensure that this group takes advantage of these deals, operators must make sure they are aware of them, and that using the loyalty program is a quick and effortless experience. They should clearly communicate the perks associated with joining so that customers can understand exactly what they are getting out of it.
For a complete analysis of opportunities for foodservice loyalty stakeholders, buy the full report. Looking for something else? Try our foodservice market research.
This Report explores the factors that drive foodservice loyalty and how operators can employ loyalty programs to engage consumers and increase ordering frequency.
A number of key players and competitive brands are discussed within the scope of this report, such as Dunkin, Taco Bell, Caribou Coffee, Jamba Juice, Chipotle, and more.
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This report, written by Varchasvi, a leading foodservice analyst, delivers in-depth commentary and analysis to highlight current trends in foodservice loyalty, adding expert context to the numbers.
Amidst the noise of a multitude of loyalty and subscription programs in the foodservice market, one obvious concept bears repeating – foodservice loyalty cannot exist without providing high-quality food/beverages and service, and it will not sustain without meaningfully engaging loyal consumers. While operators have many successful examples of loyalty rewards and program formats to emulate, success in this space will come from tailoring loyalty program design to the unique behaviors, motivations and needs of their customers.
Varchasvi
Analyst, US Foodservice and Mintel Menu Insights
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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