“Football continues to dominate the American sport landscape and is among one of the last appointment-viewing broadcasts. Brands pay a premium to be attached to the emotions surrounding the sport, leagues, teams and players. NIL deals within college football have also provided opportunities for local and regional businesses to enhance brand equity and increase exposure. Football fandom goes beyond the field of play and has expanded to become a year-long venture through NFL fan engagement initiatives.”
– John Lisec, Sports & Leisure Analyst
This Report looks at the following areas:
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