Explore the US footwear market with this extensive report. Use our expert research and consumer statistics to respond effectively to the ever-evolving footwear market in the US. Below, we provide the market segmentation, break down the key topics covered, and offer hand-selected insights from the report.
Included in this Report is footwear for men and women. The types of footwear covered in this Report include the following:
Excluded from this Report are footwear accessories, such as laces, shoe cleaners and shoehorns. Children’s footwear is also excluded.
The footwear market experienced a decline in 2020 due to the pandemic, but saw higher growth rates in 2021 and 2022 as consumers refreshed their wardrobes. In 2023 and beyond, the market is expected to return to steadier growth, with consumers looking for value and versatile shoes. Collaborations and collectables offer growth opportunities, but brands should still prioritise price and value.
The 2024-2028 market size forecast is available in the full report.
Consumers are increasingly favouring casual shoes due to a shift towards a more relaxed style in their personal and professional lives. This should prompt brands to design versatile casual shoes that can be worn in various situations, keeping consumers comfortable across work and play.
Practicality remains a driving reason for footwear purchases. Even so, consumers may state practical reasons for impulse buys; a change in season may prompt a fresh pair of boots even if not necessary. Brands can leverage this mindset in their positioning.
Post-pandemic, a more casual lifestyle has emerged, influencing consumer fashion choices. Consumers now seek versatile footwear that can comfortably fit into their daily activities while enhancing their confidence in their style. Brands should consider how their footwear offerings provide maximum value for consumers with utility across daily activities.
See the full analysis of opportunities in the US footwear market in this report. You may also be interested to browse our other fashion market research.
Various brands are discussed within the segmentation of the report. Competitive strategies are examined, with relevant opportunities for brands revealed. Brands include Canada Goose, Crocs, Allbirds, Nike, Adidas, and more.
Leading retail analyst Katie Hansen delivers in-depth commentary and expert insight with this report.
Footwear is a central part of consumers’ wardrobes. They look to brands to help them express their styles and interests, and keep them comfortable across occasions.
Katie Hansen
Senior Analyst, Retail & eCommerce
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