Fragrances (both fine fragrance and scented personal care) maintain popularity not just for their aromatic qualities, but for a range of emotional, psychological, and skin health benefits they provide. The market is seeing steady use of fragrances, with nearly half of US adults applying fragrance daily, indicating stable demand across various price tiers. The digital space plays an important role in fragrance purchase decisions, with many consumers comfortable buying online without prior sampling. This requires robust brand digital strategies, including comprehensive product descriptions and virtual scent experiences.
In the future, Mintel expects consumers to become more discerning, seeking transparent labels, skin-health benefits, and sustainable practices from their chosen fragranced products. This requires brands to adapt to maintain market position. As awareness and expectations grow, brands will need to offer concrete evidence of product safety and efficacy. Emphasizing clean and ethical product formulation will also be crucial, necessitating innovation and transparency from brands to foster consumer trust, even under potential financial pressures on the horizon.
Fragrance use in BPC remains stable, but brands must cater to consumers' evolving needs toward skin-friendly inclusions, safety, wellness and sustainability.
Carson Kitzmiller, Senior Analyst, Beauty & Personal Care
For the purposes of this Report, the fragrances market has been defined as follows:
“Perfume” is used as a general description to include all fine fragrance formats, such as parfum, eau de parfum and eau de toilette. Body sprays are not traditionally thought of as fine fragrance, but their popularity in the market has led to their inclusion in the market size.
In addition to fine fragrances and body sprays, this Report will also cover the role of fragrance in personal care items, such as body wash, body lotion and scented hair products.
Excluded from this Report:
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
This Report highlights a rising concern among consumers, particularly younger adults, regarding ingredient safety – a significant shift compared to just a year ago. Transparency has become a...
Find out more£ 3,695
The beauty supplement market is bifurcated by heavily engaged and disengaged users: nearly half of beauty supplement consumers have tried 4 or more supplement formats in the past...
Find out more£ 3,695
The report delves into the concept of "passive beauty," highlighting the paradox of engaging in more complex beauty behaviors to achieve simpler daily routines. It examines consumer attitudes...
Find out more£ 495
Colour Cosmetics - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers eye, face, lip and...
Find out more£ 495
Feminine Hygiene and Sanitary Protection Products - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers...
Find out more
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
