US Frozen Snacks Market Report 2024

Gain fresh consumer-led insights into the US frozen snacks market. What are the latest innovations in the frozen snack market? How can brands motivate consumers to trial new frozen snacks? Answer these questions and more with Mintel’s comprehensive market report.

Key Topics Analyzed in this Report

• State of the frozen snack market and forecast
• Leading frozen snack company and brand data
• Frozen snack purchasing and occasions
• Changes in frozen snack purchasing
• Frequency and motivation for new frozen snack trial
• Frozen snack attitudes and behaviors
• Frozen snack innovation and marketing trends

US Frozen Snack Market Landscape

Frozen snacks remain a household staple for many in the US, as convenience and ease of preparation allow them to work across occasions. Benefitting from consumers’ continued blurring of snacks and meals, frozen snacks’ versatility is already and will continue to be a cornerstone and opportunity for growth in the category. More than half of consumers have remained consistent in their frozen snack purchasing over the past year, reflecting normalized sales growth after large volume and then dollar sales from from 2020-22.

• US frozen snacks market size: The US frozen snacks market is estimated at $8.5 billion in 2024. Convenience and versatility will continue to drive the category toward the $10 billion mark by 2029.

US Frozen Snacks Consumer Trends

With over a third of US consumers buying a new frozen snack once a month or more, consumers are looking for unique flavors and format varieties to help them utilize snacks across dayparts, as well as to explore new ingredients and cuisine types.

Among consumers who have changed their purchase behavior, financial concerns have been a catalyst for both the decrease and increase, an indication that frozen snacks serve a broad range of consumers and needs. While fewer have decreased than increased purchasing, those who have cut back cite high expense as a factor. Consumers who have purchased more cite dining more at home as their top reason, suggesting that increased dining out prices are positively affecting the frozen snacks market.

Purchase the full report for a complete US frozen snacks market analysis, including market dynamics and consumer insights. Readers of this report may also be interested in Mintel’s US Snacking Motivations and Attitudes Market Report.

More About This Report

For the purposes of this report, Mintel has used the following definitions within frozen snacks:

• Frozen appetizers/snack rolls/pretzels (eg Totino’s Pizza Rolls, Bagel Bites, T.G.I. Friday’s Potato Skins, Superpretzels)
• Frozen handheld entrees (eg Hot Pockets, burritos, Uncrustables/sandwiches).

Meet The Expert

This report was written by Sydney Riebe. Sydney joined Mintel in 2021 after spending more than 4 years working in higher education. She has a decade of experience in the food service industry, where she gained a passion for following food, beverage and menu trends. Sydney holds a BA in English Literature from DePaul University and an MBA from Northern Illinois University.

While convenience and versatility remain at the foundation of frozen snacks, consumers are willing to explore via flavor, format and nutritional innovations.

Sydney Riebe
Analyst – US Food and Drink