"Frozen snacks play a big role for meals. More nutrient-rich products, international cuisines and premium options will support growth."
Richard Caines, Senior Analyst, Insights - Food & Drink
Dinner is the biggest growth opportunity for frozen snacks. While 75% of consumers eat dinner daily, fewer than half of frozen snack buyers (40%) use the category for easy dinners, despite broad usage for meals overall (87%).
Price is a barrier for 39% of frozen snack purchasers, climbing to 52% for those in tight financial situations. For parents, 39% are interested in more family-size value packs, presenting an opportunity for brands to offer larger, money-saving options. With 64% of consumers viewing store brands as equal to name brands, there’s a risk to brands of shoppers trading down if prices rise further.
While taste is more important than healthiness for 66% of consumers, and being an occasional treat reduces UPF concerns for 60%, nutrition- and UPF-related factors are a bigger barrier to buying frozen snacks more frequently than price. This highlights the room for more nutrient-rich and all-natural frozen snacks.
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