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"Dining out remains part of consumers' routines, but decisions are becoming more intentional. Value and experience will guide how occasions are prioritized in 2026."
Pooja Lal, Research Analyst
Mintel has produced the market forecast based on a regression model with ARIMA errors using the software R.
The model, based on historical market size data taken from Mintel’s own market size database and supplemented by macro- and socioeconomic data sourced from credible organizations (eg the Economist Intelligence Unit, the US Census Bureau), produces a central forecast using the relationships between actual market size and a selection of key economic and demographic determinants (independent exogenous variables) as well as lagged values (independent endogenous variables).
For the forecast of the foodservice market, the total market value is made up of two segments. The following variables were used to forecast each individual segment.
For the purposes of this Report, Mintel commissioned exclusive consumer research through Kantar Profiles to explore consumer consumption of and attitudes towards restaurants. Mintel was responsible for the survey design, data analysis and reporting. Fieldwork was conducted in October 2025 among a sample of 2,000 adults aged 18+ with access to the internet.
Mintel selects survey respondents by gender, age, household income, region, race, ethnicity and parental status so they are proportionally representative of the US adult population using the internet. Mintel also slightly oversamples, relative to the population, respondents who are Hispanic or Black to ensure an adequate representation of these groups in our survey results and allow for more precise parameter estimates from our reported findings. Please note that Mintel surveys are conducted online and in English only. Hispanic consumers who are not online and/or do not speak English are not included in our survey results.
While race and Hispanic origin are separate demographic characteristics, Mintel often compares them to each other. Please note that the responses for race (White, Black, Asian, Native American or other race) will overlap those that also are Hispanic, because Hispanic consumers can be of any race.
| Report Attributes | Details |
|---|---|
| Published Date | January 2026 |
| Data Range | 2019 – 2030 |
| Measurement Metrics | Revenue in US $ |
| Country Focus | United States of America (USA) |
| Consumer Data | 2,000 internet users aged 18+, October 2025 |
| Number of Pages | 49 |
| Market Segmentation | Quick Service Restaurants, Fast Casual Restaurants, Limited-Service Restaurants, Full-Service Restaurants, Cafeterias, Grills/Grill Buffets, Snack/Non-Alcoholic Beverage Bars. |
| Leading Companies | McDonald’s, KFC, Taco Bell, Wendy’s, Pizza Hut, Chipotle Mexican Grill, Panera Bread, Shake Shack, Blaze Pizza, White Castle, Jimmy John’s. |
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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