US Future of Health Technology Report 2025
Health technology is evolving beyond monitoring to become a predictive, personalized partner in the pursuit of longevity and holistic wellbeing.
Kimberly Hernandez, Trends Analyst
This report looks at the following areas:
- Use and interest in health technology
- Reasons for using health technology
- Barriers to adoption
- Preventative positioning of health technologies and monitoring
- Expectations for AI-powered health management services and features
- Desired features from health technology
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- Executive summary
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EXECUTIVE SUMMARY
- What you need to know
- Market predictions
- What consumers want & why
- Opportunities
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MARKET DYNAMICS
- Market context
- In this economy, will health technology be a luxury or a lifeline?
- Graph 1: headline CPI and core CPI, 2021-25
- The growing burden of healthcare costs
- Graph 2: national health expenditures, 2019-23
- Shutdown strains linger as consumers look ahead to future health expenditures
- Cuts and changes to disrupt healthcare choices
- Wearables take the spotlight
- Social data shows that health, not hype, drives the conversation around wearables
- Market drivers
- Rising Medicare enrollment reflects an ageing population and its growing strain on the medical system
- Graph 3: Medicare monthly enrollment, 2020-25
- Meeting patients where they are: the environmental case for telemedicine
- The doctor will see your data now
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CONSUMER INSIGHTS
- Consumer fast facts
- Health technologies have (mostly) gone mainstream, with offerings for different lifestyle needs
- Consumers embrace different forms of health technology
- Graph 4: usage of or interest in technology-related devices or services, 2025
- Navigating the health technology learning curve
- Graph 5: agreement that “it is worth learning how to use health technology to live a healthier life”, by age, 2025
- Prevention, tracking and cost savings empower consumers to use health technology
- Graph 6: reasons for using health technology, 2025
- For parents, health technology is a way to manage their households
- Graph 7: reasons for using health technology products or services, by parental status, 2025
- Already convinced, health tech brands can still reinforce their value to Asian and Hispanic consumers
- Graph 8: agreement that “health technology is an affordable alternative to professional services (eg personal trainer, medical specialist)”, by race, 2025
- The cultural impact of food extends to smart offerings
- Graph 9: usage of select technology-related services, Asian and Hispanic consumers vs overall, 2025
- Fitness tools appeal to men
- Graph 10: usage of select technology-related services, by gender, 2025
- Use of hydration and nutrition technology remain low, but there is interest in its potential
- Graph 11: usage of or interest in select health technologies, 2025
- Mind, body and longevity
- Consumers are optimistic about the future of health technology
- A majority of consumers are planning for health improvement vs maintenance
- Graph 12: plans for physical and mental health in the next 12 months, 2025
- Younger consumers see progress in their wellbeing while older age groups see stability
- Graph 13: physical and mental health ratings compared to 12 months ago, 2025
- Understanding the hierarchy of health priorities
- Graph 14: areas of focus for health improvement over the next 12 months, 2025
- Younger consumers look for mental health improvement, while older consumers want to see improved physical health outcomes
- Graph 15: areas of desired health improvement, by age, 2025
- Improving mental health is a more tangible goal than stress management
- Graph 16: select areas of desired health improvement, parents vs overall, 2025
- For single women, a desire to manage stress is clear
- Graph 17: focusing on stress management over the next 12 months, by marital status and gender, 2025
- Ageing better gets the attention of older consumers
- Graph 18: reasons for using health technology products or services (select), by age, 2025
- Older women in particular are drawn to preventative care
- Graph 19: using health technology products or services to prevent future health problems, by age and gender, 2025
- From concerns to confidence: trust, information and the path to health technology adoption
- Health tech overload
- In a crowded marketplace, less is more
- Privacy and trust play a role in technology adoption
- Graph 20: reasons for not using health technology, 2025
- It’s personal – data privacy matters to consumers
- Health technology tracks your data; now what?
- Graph 21: desired features from health technology tools, 2025
- Data with a cause
- Graph 22: agreement with select statements around health technology, by age, 2025
- Comparing trusted sources of health information
- Graph 23: sources of health information, 2025
- Older consumers look to traditional channels for information, while younger consumers rely on social media
- Graph 24: sources of health-related information (select), by age, 2025
- Younger consumers find support and validation from online health communities
- Graph 25: “I would like to see community support forums or groups from health technology,” by generation, 2025
- AI in health technology
- Consumers want AI to be part of their health journeys
- Graph 26: interest in AI-powered health tools, 2025
- Meet generational expectations with AI
- Graph 27: areas of interest in using AI to manage health, by age, 2025
- AI can offer a trusted second opinion for women…
- Graph 28: areas of interest in using AI to manage health (select), by gender, 2025
- …but reliance on AI raises questions about the balance between human innovation and interaction
- Click to connect: online support reduces feelings of isolation
- Graph 29: “Online communities and forums help me feel less alone in managing my health conditions,” by generation, 2025
- Generative AI chatbots are gaining traction as an unofficial therapy tool
- In hospital settings, AI can be a time saver for providers
- Exposure to AI can help win over older audiences in the age of AI medical tools
- Graph 30: “I feel comfortable with medical professionals who use AI to assist in care” (% agree), by age, 2025
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INNOVATION AND MARKETING STRATEGIES
- Launch activity and innovation
- Bulky isn’t always best
- Sleek design takes center-stage in reimagining wearables
- Hundred Health offers a practical framework for longevity
- Microsoft’s Dragon Copilot makes healthcare smarter
- Virtual care makes chronic conditions manageable
- Marketing and advertising
- Be open to mindfulness with Open
- Everyday glucose monitoring empowers everyday people
- Genetic precision offers a hyper-personalized look at wellness
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APPENDIX
- Consumer research questions
- Consumer research methodology
- Infegy Atlas – coverage and full list of search terms used
- Generations
- Abbreviations and terms
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