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Report
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This report looks at the following areas: Use and interest in health technology Reasons for using health technology Barriers to adoption Preventative positioning of health technologies and monitoring Expectations for…
Global
Health and Wellness
Technology
simple
US Future of Health Technology Report 2025
This report looks at the following areas:
Use and interest in health technology
Reasons for using health technology
Barriers to adoption
Preventative positioning of health technologies and monitoring
Expectations for AI-powered health management services and features
Desired features from health technology
Health technology is evolving beyond monitoring to become a predictive, personalized partner in the pursuit of longevity and holistic wellbeing.
In this economy, will health technology be a luxury or a lifeline?
Graph 1: headline CPI and core CPI, 2021-25
The growing burden of healthcare costs
Graph 2: national health expenditures, 2019-23
Shutdown strains linger as consumers look ahead to future health expenditures
Cuts and changes to disrupt healthcare choices
Wearables take the spotlight
Social data shows that health, not hype, drives the conversation around wearables
Market drivers
Rising Medicare enrollment reflects an ageing population and its growing strain on the medical system
Graph 3: Medicare monthly enrollment, 2020-25
Meeting patients where they are: the environmental case for telemedicine
The doctor will see your data now
CONSUMER INSIGHTS
Consumer fast facts
Health technologies have (mostly) gone mainstream, with offerings for different lifestyle needs
Consumers embrace different forms of health technology
Graph 4: usage of or interest in technology-related devices or services, 2025
Navigating the health technology learning curve
Graph 5: agreement that “it is worth learning how to use health technology to live a healthier life”, by age, 2025
Prevention, tracking and cost savings empower consumers to use health technology
Graph 6: reasons for using health technology, 2025
For parents, health technology is a way to manage their households
Graph 7: reasons for using health technology products or services, by parental status, 2025
Already convinced, health tech brands can still reinforce their value to Asian and Hispanic consumers
Graph 8: agreement that “health technology is an affordable alternative to professional services (eg personal trainer, medical specialist)”, by race, 2025
The cultural impact of food extends to smart offerings
Graph 9: usage of select technology-related services, Asian and Hispanic consumers vs overall, 2025
Fitness tools appeal to men
Graph 10: usage of select technology-related services, by gender, 2025
Use of hydration and nutrition technology remain low, but there is interest in its potential
Graph 11: usage of or interest in select health technologies, 2025
Mind, body and longevity
Consumers are optimistic about the future of health technology
A majority of consumers are planning for health improvement vs maintenance
Graph 12: plans for physical and mental health in the next 12 months, 2025
Younger consumers see progress in their wellbeing while older age groups see stability
Graph 13: physical and mental health ratings compared to 12 months ago, 2025
Understanding the hierarchy of health priorities
Graph 14: areas of focus for health improvement over the next 12 months, 2025
Younger consumers look for mental health improvement, while older consumers want to see improved physical health outcomes
Graph 15: areas of desired health improvement, by age, 2025
Improving mental health is a more tangible goal than stress management
Graph 16: select areas of desired health improvement, parents vs overall, 2025
For single women, a desire to manage stress is clear
Graph 17: focusing on stress management over the next 12 months, by marital status and gender, 2025
Ageing better gets the attention of older consumers
Graph 18: reasons for using health technology products or services (select), by age, 2025
Older women in particular are drawn to preventative care
Graph 19: using health technology products or services to prevent future health problems, by age and gender, 2025
From concerns to confidence: trust, information and the path to health technology adoption
Health tech overload
In a crowded marketplace, less is more
Privacy and trust play a role in technology adoption
Graph 20: reasons for not using health technology, 2025
It’s personal – data privacy matters to consumers
Health technology tracks your data; now what?
Graph 21: desired features from health technology tools, 2025
Data with a cause
Graph 22: agreement with select statements around health technology, by age, 2025
Comparing trusted sources of health information
Graph 23: sources of health information, 2025
Older consumers look to traditional channels for information, while younger consumers rely on social media
Graph 24: sources of health-related information (select), by age, 2025
Younger consumers find support and validation from online health communities
Graph 25: “I would like to see community support forums or groups from health technology,” by generation, 2025
AI in health technology
Consumers want AI to be part of their health journeys
Graph 26: interest in AI-powered health tools, 2025
Meet generational expectations with AI
Graph 27: areas of interest in using AI to manage health, by age, 2025
AI can offer a trusted second opinion for women…
Graph 28: areas of interest in using AI to manage health (select), by gender, 2025
…but reliance on AI raises questions about the balance between human innovation and interaction
Click to connect: online support reduces feelings of isolation
Graph 29: “Online communities and forums help me feel less alone in managing my health conditions,” by generation, 2025
Generative AI chatbots are gaining traction as an unofficial therapy tool
In hospital settings, AI can be a time saver for providers
Exposure to AI can help win over older audiences in the age of AI medical tools
Graph 30: “I feel comfortable with medical professionals who use AI to assist in care” (% agree), by age, 2025
INNOVATION AND MARKETING STRATEGIES
Launch activity and innovation
Bulky isn’t always best
Sleek design takes center-stage in reimagining wearables
Hundred Health offers a practical framework for longevity
Microsoft’s Dragon Copilot makes healthcare smarter
Virtual care makes chronic conditions manageable
Marketing and advertising
Be open to mindfulness with Open
Everyday glucose monitoring empowers everyday people
Genetic precision offers a hyper-personalized look at wellness
APPENDIX
Consumer research questions
Consumer research methodology
Infegy Atlas – coverage and full list of search terms used
Health technology is evolving beyond monitoring to become a predictive, personalized partner in the pursuit of longevity and holistic wellbeing.
Kimberly Hernandez, Trends Analyst
Health technology has moved firmly into the mainstream, driven by a consumer desire for both control and preventative care. At its core, health tech is about two key abilities: empowering consumers to collect data about their health and giving them the tools to interpret it effectively. From tracking daily steps to monitoring sleep patterns and nutrition, wearables remain a staple in the health tech landscape. Younger consumers, however, are increasingly turning to AI-driven tools, which open up new possibilities for personalized health maintenance and improvement.
Despite these advancements, the human element of healthcare remains irreplaceable. A significant 68% of consumers still trust medical professionals as their primary source for reliable health guidance, highlighting a “trust gap” that purely digital solutions must address. Concerns around data privacy and emotional reliance on AI further complicate the adoption of these tools.
In the health technology space, success lies in earning consumer trust by empowering them to feel ready for the future. Whether it be learning new platforms, upgrading devices or interpreting their own health data, consumers want to feel that their efforts will be worth it.
This Report Looks at the Following Areas:
Use and interest in health technology
Reasons for using health technology
Barriers to adoption
Preventative positioning of health technologies and monitoring
Expectations for AI-powered health management services and features
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