This report examines the US consumers’ relationship with technology, covering consumer attitudes, demands and behaviours, and how future technology market trends will impact consumers’ lifestyles. The report also provides an analysis of market dynamics, including macro-economic, social and environmental factors impacting the future of tech in the US.
Smartphones stand firm as the most in-demand tech, with many looking to their phone to showcase future innovations. Its importance and demand for enhancement are unmatched, as it’s the essential gadget people take with them everywhere.
Business that aren’t already investigating AI use cases are already behind the curve. Despite this, AI faces consumer hesitancy. The key for brands is to offer AI as an optional, safe enhancement, addressing privacy concerns and allowing users to adapt at their own pace.
Tech leaders are uniting with the FCC to launch a security certification for smart devices, aiming to boost consumer trust with tech with a seal and QR code. By proactively addressing concerns, companies can encourage adoption. This highlights the need for balance between innovation and privacy, urging for laws to strengthen confidence.
eaders of this report may also be interested in our US Tech Wellness Market Report 2024, or our range of Technology Market Research.
As a Gaming Analyst, Brian researches and analyzes the video game industry across genres and platforms. Brian has been with Mintel since 2017. His education background in Game Design and Animation informs his expertise and consumer insights in the gaming sector.
Some folks might already be tired of hearing about AI, but brand, advertiser and consumer level sentiment point to it staying in our lives for keeps.
Brian Benway
Senior Tech and Gaming Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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