US Future of Transportation Report 2025

Despite significant macroeconomic strain affecting household budgets, consumer appetite for innovation remains remarkably strong. A surprising 72% of Americans report a willingness to try new modes of transportation, signaling a clear demand for more flexible, cost-effective, and convenient travel solutions. This readiness for change creates a dynamic environment where traditional models of vehicle ownership are being challenged by a diverse array of emerging mobility services.

Current economic conditions, including a persistent 3% inflation rate and 4.4% unemployment, are directly impacting the industry. These factors are contributing to a slowdown in big-ticket purchases like new cars, forcing consumers to reconsider their spending. In response, the market is seeing a strategic shift in investment. Capital is flowing away from traditional manufacturing and toward the development of electric vehicle (EV) charging infrastructure and the advancement of autonomous technology for public transit, as companies pivot to meet the growing demand for more affordable and efficient transportation options.

Looking ahead, the greatest opportunity for the industry lies in creating integrated, affordable, and sustainable mobility ecosystems that combine various transport modes to serve consumer needs seamlessly. However, realizing this potential requires overcoming a significant threat: the consumer trust gap. Widespread concerns about the safety of autonomous technologies and the privacy of personal data collected by mobility platforms could stall adoption. Building public confidence through transparent communication, proven safety records, and robust data protection will be critical to unlocking the future of transportation.

This report looks at the following areas:

• Economic headwinds reshaping consumer transportation spend and modal choices
• Generational and cultural divides in adoption of shared, micro- and autonomous mobility
• Safety, cost and cleanliness as primary decision drivers – and brand implications
• Market forecast to 2030: impact of EV, autonomous tech and subscription models
• Innovation spotlights: hydrogen, eVTOLs, robotaxis and retail/brand collaborations

Market Definitions

For the purposes of this Report, Mintel has used the following definitions:

This Report analyzes the future of transportation, including: personal cars, public transportation, ride sharing, taxis, car sharing, bicycle/scooter sharing, traditional bicycles, motorized bicycles, motorcycles/mopeds, rental cars, motorized scooters and traditional scooters.