The potential impact of proposed US tariffs and the growing influence of AI technology in gaming highlight the need for strategic innovation and adaptability among industry stakeholders.
Growing excitement within the US gaming industry is especially noticeable among women, older players, and of course, younger men, showing just how diverse and widespread the gaming community has become.
Although US consumer spending on video games/gaming hardware has been projected to decline slightly, the sector remains strong, driven by growth in gaming content and accessories.
Current trends in the gaming industry offer opportunities for expansion, particularly with the increasing demand for advanced graphics technology like new Nvidia’s 50 series graphics cards.
Key Topics Analysed in this Report
This report is written by Brian Benway, Senior Analyst. As a Gaming Analyst, Brian researches and analyzes the video game industry across genres and platforms. Brian has been with Mintel since 2017. His educational background in Game Design and Animation informs his expertise and consumer insights in the gaming sector.
The US gaming industry is changing due to tech and societal trends. Despite challenges and job losses, the industry is adapting, promising a positive outlook for the next few years.
Brian Benway
Senior Analyst – Tech & Gaming
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