US Gen Z: Online Shopping Behaviors Consumer Report 2023
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Stay ahead of the curve with Mintel’s US Gen Z: Online Shopping Behaviours Market Report 2023. Our full report is packed with Gen Z consumer insights, the latest trends and consumer behaviours affecting how the generation approaches online shopping.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Born between 1997 and 2010, in 2023, Gen Z are between the ages of 13 and 26. For the purposes of this report, Mintel has used the following definitions:
Gen Z accounts for nearly 18% of the total US population. As this generation gets older and has more purchasing power, they will have greater influence in the marketplace. The majority of Gen Z consumers learn about products through social media, but this doesn’t make physical experiences less important. Brands have the opportunity to delight these consumers in unexpected ways; this can include activations such as pop-up stores and event sponsorships.
Clothing is the leading category purchased online, with seven in 10 Gen Zs purchasing clothing online in the past 12 months. Within fashion, US Gen Zs focus on individuality and self-expression with the products they purchase. Seasonal trends, special occasions and collaborations are some ways to capture their attention and cater to their interests.
Purchase Mintel’s full consumer report to understand more about the US Gen Z audience and their habits and preferences when shopping online.
This report, written by Marisa Ortega, a leading retail and eCommerce analyst, delivers in-depth commentary and analysis to highlight current trends in Gen Z’s online shopping behaviours.
Gen Z represents an increasingly important target audience across categories; brands will want to understand what they want from an online shopping experience.
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.