"Millennial habits are set, but changing with age. Meanwhile, the economy is poised to cause Gen Z to define their travel identity for the future."
Mike Gallinari, Senior Travel & Leisure Analyst
Despite mounting economic pressures due to inflation and the Iran War, 89% of Millennials and 95% of Gen Z plan on taking a leisure trip in the next 12 months. This, however, will likely lead them to spend less per-trip, and adjust the logistics of their travels while still trying to achieve their underlying travel goals.
Millennials are largely a known commodity within travel. The shock of the Great Recession during much of the generation’s early professional careers led them to value experiences over material things, which prioritized not only travel but immersion and authenticity. These still hold for the generation, but while their digital literacy let them take advantage of the emergence of OTAs and budget airlines, the tradeoff in the form of hardship experienced has become more acute. They want to take it a little slower, but still impart their travel values to their kids.
Gen Z may be similarly shaped if the current economic situation is prolonged and worse. Tech like AI is now as much a liability as an asset as they feel overwhelmed by the volume and spuriousness of information. This pressures them to make the “right” decision and scrutinize the value of travel, with wellness rising in importance. The focus on value and wellbeing will likely be defining characteristics of Gen Z in the future.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
Pay via credit card or invoice (net 30 payment terms)
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
Focus on the data that matters most to you with a customisable databook available on our platform
Discount automatically applied in basket
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
