US Gender Identity and Expression Market Report 2022
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“Traditional gender roles continue to influence social expectations and norms. Younger generations and LGBTQ+ people are more likely to recognize and feel limited by these outdated but enduring stereotypes. As gender expansive identities and expressions grow in prominence, consumers will increasingly look to brands to eliminate traditional gender roles and support gender diversity.”
– Lisa Dubina, Associate Director | Culture and Identity
This report covers the following issues:
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