-
- All Industries /
- Consumer Insights /
- US Gender Identity and Expression Consumer Report 2024
US Gender Identity and Expression Consumer Report 2024
- Multiple Report Formats
- Access to our Clients Portal
- Interactive Databook
- Custom Presentation Tool
Consumers’ outlook on gender identity and the gender spectrum are shifting. However, gender continues to be a critical aspect of consumers’ identity and sense of self. Furthermore, the gender nonconforming population continues to make up a notable and growing portion of the LGBTQ+ community.
Across categories, brands can appeal to consumers’ gender identity and expression whether that’s with products and services that are gendered, gender-neutral or gender-fluid. Consumers see brands as having power and influence regarding gender acceptance and rights. Though brands should take cues from their established consumer base and ensure that all strategies are aligned with the brand’s identity, there are opportunities to advocate for gender equality, eliminate outdated gender stereotypes and normalize more modern representations of gender roles and identities.
Although views on gender as a spectrum are shifting, gender remains an important aspect of consumers' identity, especially for the gender nonconforming population.
Lisa Dubina, Associate Director, Culture & Identity
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
Although the run-up to the 2024 presidential election has been filled with many unprecedented twists, turns and history-making incidents, Mintel's consumer data indicates that a nuanced shift is...
Find out more£ 3,695
More than half of the population are Conscious Consumers, who proactively pay attention to brands' mission or social purpose, and strive to prioritize buying brands whose moral values...
Find out more£ 3,695
The US is becoming increasingly diverse and there's growing awareness of different cultural and religious holidays and celebrations. Consumers believe brands must adapt to the evolving mainstream by...
Find out more£ 3,695
The US population is becoming increasingly diverse, with substantial growth in multiracial, Asian and Hispanic communities. Younger generations are more diverse and exhibit strong interest in cultural heritage...
Find out more£ 3,695
Fandoms and fan culture have been a consistent pillar of pop culture for decades. The advent of the internet and social media, however, brought new visibility and scalability...
Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more