The U.S. gifting market is currently navigating economic challenges, with inflation and financial pressures leading to a reduction in gift spending. However, historical data reveals moderate growth, with 2024 retail sales for Winter Holidays projected to see a 3% increase.
Consumers are increasingly prioritizing emotional, practical, and experiential gifts, shifting away from traditional material gifts. Technology plays a growing role in gift discovery and personalization, guiding shoppers through AI and social commerce platforms. Looking ahead, the US Gifting Market is expected to focus on value-driven gifting, with AI and personalized shopping experiences becoming more central to consumer behavior by 2028-29. This shift is expected to fuel further growth in the Gifting Market Industry.
Consumer trends in the US gifting market show a shift towards more mindful and value-driven spending, with many consumers seeking gifts that offer emotional, practical, or experiential value. Traditional gifting occasions like Winter Holidays and Valentine’s Day are seeing reduced participation as financial pressures grow. Consumers increasingly prefer personalized gifts that align with their values, such as sustainability or social impact. Technology, including AI and social commerce, is increasingly guiding gift discovery, while secondhand gifting is gaining traction, especially among younger consumers, driven by sustainability and unique options.
Purchasing the US Gifting Market Report provides crucial insights into consumer behaviors and trends, helping you refine strategies and stay competitive in the evolving US gifts retailing market.
The US Gifting Market Report provides insights into consumer preferences, Gifting Market Trends, and market drivers, covering areas like spending habits, gift types, and the impact of technology. It also examines how economic factors and AI influence purchasing decisions. Retailers, marketers, and brands targeting the US gifting market will benefit from this report by gaining a deeper understanding of evolving Gifting Market Landscape and consumer demands to refine strategies and stay competitive.
This report was written by Marisa Ortega. Marisa joined Mintel in 2021 with a background in the beauty industry. She is an analytical and curious individual, who enjoys constant learning and finding the answer to the “why”. She applies this knowledge to create insightful reports focused on retail and ecommerce that provide a complete picture of a market and find new opportunities.
Gift shopping is changing, influenced by economic uncertainty, evolving social norms, and technological advancements. To maintain engagement during gifting occasions, focusing on providing monetary, practical, and emotional value is essential.
Marisa Ortega
Analyst – Retail & eCommerce
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