Stay ahead of the curve and secure future growth for your business with Mintel’s US Golf and Golf Tourism Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the US Golf industry including market landscape, consumer demographics and market opportunities.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Golf has been enjoying a surge in popularity in America since the pandemic, and its appeal is broadening. The sport is most popular with the under-35 contingent of both sexes, and 26% of Hispanics report playing golf in the last year.
Golf is increasingly becoming multi-platform content, while 92% of golf followers turn to TV or streaming for content, 43% of consumers say social channels are part of their golf watching experience.
As previously discussed, golf media is omnichannel, highlighting that brands wanting to reach golf consumers need multichannel strategies to be effective and stay relevant, particularly to younger golf fans.
Over a quarter of US golfers say that a barrier to them playing is that golf is too weather-dependent, and over a third say that it is too expensive. These challenges create an opportunity for golf entertainment venues, which can capitalise on lower price points, shelter from weather, and flexibility in how much time guests can spend at the venue.
Purchase our full report to learn more about the US Golf and Golf Tourism Market, including consumer demographics, how people watch golf, and golf vacation consumer behaviour. Readers of this report may also be interested in US Golf, Tennis & Auto Racing Market Report 2021.
This report, written by Mike Gallinari, a leading travel and leisure analyst, delivers in-depth commentary and analysis to highlight current trends in the US Golf and Golf Tourism market and add expert context to the numbers.
Golf’s popularity had been in decline in the US for the first two decades of the millennium – then came the pandemic and participation spiked. Golf continues to enjoy renewed interest and a broad shift in consumer perceptions. However, continued growth in course play will be challenged by the hectic realities of modern life. Meanwhile, the perception of golf being more for the common American is threatened to be exposed as a veneer. If golf cannot keep evolving, it will stagnate and more modern golf entertainment venues will overtake it.
Mike Gallinari
Senior Travel & Leisure Analyst
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