Self-expression drives 84% of consumers to view hair coloring as a form of personal identity, but ingredient concerns and economic pressures are reshaping buying habits.
The market faces challenges, with flat sales projected for hair color products through 2025 as economic pressures, such as inflation and increased cost of living, cause consumers to prioritize affordability. The haircare market is expected to see modest growth, driven by demand for multifunctional products that combine styling with treatment benefits. Despite soft demand for hair color, premium and multifunctional products are poised for steady growth in the long term, with forecasts predicting more than 5% growth in total retail sales in the foreseeable future. The industry’s outlook remains cautious due to economic uncertainties, but opportunities exist for brands targeting dual-channel users and investing in clean, ingredient-focused innovations.
Consumer trends in the US Hair Color, Hairstyling and Hair Treatments Market are increasingly shaped by a desire for self-expression, with 84% viewing hair coloring as a form of personal identity. At the same time, there is growing concern over hair health, with many consumers prioritizing products with clean, natural ingredients, especially to avoid scalp irritation. Economic pressures have led to a shift toward more budget-friendly options, with a significant number of consumers opting for at-home products to save money. Additionally, there’s a rising demand for multifunctional, convenience-driven products, as consumers seek both performance and wellness benefits in hair care.
Purchasing the US Hair Color, Hairstyling and Hair Treatments Market Report 2025 reveals a shift toward at-home solutions, driven by demand for clean, affordable, and multifunctional products. Brands are responding with innovative, sustainable options focused on natural ingredients, long-lasting results, and eco-friendly packaging to meet consumer needs for wellness and convenience.
The US Hair Color, Hairstyling and Hair Treatments Market Report 2025 provides in-depth insights into consumer behavior, market trends, and growth forecasts within the US hair care market. It surveys key areas including product usage, consumer preferences, market dynamics, innovation strategies, and the impact of economic factors on buying decisions. The report also highlights the shift toward at-home solutions, clean ingredients, and multifunctional products. Professionals in the beauty and personal care industry, including brands, marketers, and investors, will benefit from this report, gaining valuable data to refine product development, marketing strategies, and business decisions in the hair color market, hair treatments market and hairstyling market.
| Report Attributes | Details |
|---|---|
| Published Date | June 2025 |
| Data Range | 2019-2029 |
| Measurement Metrics | Revenue in US $ |
| Country Focus | United States of America |
| Consumer Data | 1,934 internet users aged 18+, February 2025 |
| Number of Pages | 93 |
| Market Segmentation | Hair Color, Hairstyling Products, Hair Treatments, Hair Colorants, and At-Home Hair Color Kits. |
| Leading Companies | L’Oréal, Garnier, Clairol, Revlon, TRESemmé, Nexxus, Mielle, Not Your Mother’s, Pantene, Herbal Essences, Schwarzkopf, Dove, and Just 5. |
This report was written by Carson Kitzmiller. Carson joined Mintel in 2022 and currently focuses on beauty and personal care Reports. Prior to Mintel, she worked in various product development and consumer insights roles focused on CPG and personal care within specialty retail, DTC, and contract manufacturing.
Brands that deliver value, clean ingredients, and blended at-home/pro experiences are best positioned to win in a market shaped by discernment and self-expression.
Carson Kitzmiller
Senior Analyst, Beauty & Personal Care
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